Net-a-Porter Handbag Swot Anaysis

Only available on StudyMode
  • Download(s) : 674
  • Published : October 20, 2012
Open Document
Text Preview
SS12 Handbag Buy S.W.O.T Analysis

Strengths
One of Net-a-porters biggest strengths is that, because there is no physical limit to the amount of designers stocked, a very wide range can be offered in comparison to a department store. This in turn means that there can be a large variety of choice at different price points, catering for both the bridge and high fashion customers. The Net-a-Porter handbag buy includes a considerable choice of prices and quality from which to choose from. From entry price DVF bags at £265 to the seasons ‘must have’ bags at £2000 upwards, customers from all ends of the luxury spectrum are catered for. The Spring / Summer edit has a great colour mix and covers all of the main SS12 handbag trends. With Fringing covered by Dries, Balmain and Louboutin, Studs are featured in Margiela and Wang, and Lanvin, Miu Miu and The Row all feature the seasons bigest trend exocitic skins. There is a very strong representation for the Domestic UK, European and US customers. Brands such as Chloe, Lanvin, Bottega and cater well for the central European customers while Victoria Beckham, Stella McCartney and McQueen are all firm favourites with domestic customers. The Arab customer is also well catered for, with brands like Pucci, Cavalli and Etro. Exocitic skins, which are very popular among Middle Eastern customers, are also well represented across a variety of brands. As the Middle Eastern customer is one of the worlds most prosperous regions where many spend up to 30% of their income on fashion it is important to keep this edit strong. Another area in which Net-a-Porter excells is in online searches. Net-a-Porter is among the top five search results when you search for almost all of the top handbag brands such as Mulberry, Yves Sant Laurent, Anya Hindmarch and Bottega. The only other retailer which comes up as consistently is Harrods.

Weaknesses
Hermes, Dior , Louis Vuitton, Chanel, Comme de Garcon, Gucci, Burberry, Armani and Prada, are...
tracking img