The YouTube Effect: Live Music Festivals and Brands Dissertation submitted to MAKHANLAL CHATURVEDI NATIONAL UNIVERSITY OF JOURNALISM AND COMMUNICATION‚ BHOPAL In partial fulfilment of the requirements For the award of the Degree of MASTER OF ARTS IN Management and Marketing Communication By Joyeeta Dutta Choudhury Enrolment Number: Research Guide K Sai Prasad‚ HoD‚ Marketing Communication‚ Commits Semester IV‚ May 2014 CONVERGENCE INSTITUTE OF MEDIA MANAGEMENT AND IT
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POPULAR MUSIC UNDER SIEGE Beginning in the 1980s‚ religious fundamentalists and some parents’ groups have waged a persistent campaign to limit the variety of cultural messages available to American youth by attacking the content of some of the music industry’s creative products. These attacks have taken numerous forms‚ including a call by the Parents’ Music Resource Center (PMRC) for the labeling of recordings whose themes or imagery relate to sexuality‚ violence‚ drug or alcohol use‚ suicide
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Introduction The music industry is the business of producing‚ recording and selling music through a number of different methods. These methods typical refer to recording and selling music through physical or digital means‚ including live performance. The product offered by the music industry are varied over years‚ from the very first beginning of tape cassettes‚ and then to CDs‚ till now‚ digital music records have become more popular comparing to others. Although the mainstream of production in music industry
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Will advertising music on different streaming apps lower music artists revenue? Artist choose to put there music on free websites and apps. They know their revenue my decrease. If artistic only sold there music for people to buy they would make less money. A lot of people would buy there music but if it was on streaming sites way more people will listen to it because it’s free. But the artists will still get paid from people streaming their music. In all honesty artists aren’t losing a big percentage
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The effect of digital technology on the music industry Nowadays‚ teenagers are living constantly surrounded by technology. Even if the younger generation may not see it‚ technology has had an impact on different factors. The widespread use of digital technology in the music industry has allowed consumers to reproduce digital versions of copyrighted songs inexpensively‚ with the help of many software and websites. There has been an increase in digital copying activities and those are most of the
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When speaking economically‚ the digital music sector of the international music industry is undoubtably the most important sector in the industry. Within the last decade‚ music has seen cardinal changes in the way both major and independent labels distribute their products. An industry that once relied on Payola ’s and mass distribution of physical records and CD ’s now relies heavily on the power of the internet. The first instance of mass distribution of music through the internet was by the service
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newest album from your favorite music group or artist. With the single push of a button you can have an entire discography of a famous artist or group such as the Beatles or a single that you like from a local band you heard playing at the bar last weekend. Artists and bands like the Beatles did not have this new tool called the Internet to get their sound out into the world. They relied on their record label to produce‚ record‚ advertise‚ and distribute their music. Unfortunately‚ your favorite
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Research Project: The Music Industry’s dramatic business model change from physical sales to digital downloads‚ how much the record labels are affected by internet piracy and how to regulate it. Information Discovery‚ Analysis and Interpretation Contents Page Page 1. Executive Summery 3 2. Scope of Report
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up until 1991 Grand Upright Music‚ Ltd v. Warner Bros. Records Inc.‚ 780 F. Supp. 182 (S.D.N.Y. 1991) US Rapper Biz Markie taken to court for the complicity of “sampling” Gilbert O’Sullivan’s music without prior consent which perpetually changed the face of sampled music culture forever. Contrast to that there had been a carte blanche‚ a musical freedom and expression of art within music that gave artists opportunity to come up with ground breaking innovative music made from parts of other people’s
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CONDITIONS AND PORTER’S 5 FORCES ...................................5 5. INTERNAL ENVIRONMENT VIVEDNI/ACTIVISION BLIZZARD: RESOURCES AND CAPABILITIES AND VRIO ANALYSIS .............................................................................8 7. 8. 9. SWOT ANALYSIS VIVENDI/ACTIVISION BLIZZARD ................................................. 10 CONCLUSION: WHAT DOES THE FUTURE HOLDS .................................................... 17 REFERENCES ...................................................
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