The music industry is the business of producing, recording and selling music through a number of different methods. These methods typical refer to recording and selling music through physical or digital means, including live performance. The product offered by the music industry are varied over years, from the very first beginning of tape cassettes, and then to CDs, till now, digital music records have become more popular comparing to others. Although the mainstream of production in music industry changes a lot, live performance of music is still an important part of industry as it allows performers to establish new fans and give old fans a chance to hear the music in a live venue. Beside this, music radio still typically plays a major part because they have traditionally been as a platform for new songs and performer showing and promoting. However, the influence of digital contribution in the music radio industry is also obviously. In this article, I will analysis the impact of digital evolution on music recording and selling industry, and music artists’ career. I will focus more on the influence of digital towards the record labels. In the end, I will give some recommendations on how the future of music industry should be like to be better off.
Digital convergence and record labels
“The traditional business model in the music industry includes the mass production and distribution of physical goods” (Hughes & Lang, 2003). In this model, for the better part of a hundred years the recorded music business had an impressive track record of staying on top of the freshest technology, “up until 1980, recorded music was an ecosystem totally run by the major record labels” (Bobby, 2014). Record labels are selecting artists and signing with them, manufacturing the products, such as CDs, and distribute through music stores and artist will sell it at concerts as well (Valerie & Deborah, 2004). The main revenue comes from the sales of the products,