Part A: By selling about 2.5 million donuts a day and more than a billion cups of coffee a year‚ Dunkin’ Donuts became one of world’s largest coffee and baked goods chain. Bill Rosenberg opened the first restaurant “Open Kettle”‚ in 1946‚ in Quincy‚ Massachusetts‚ before he changed its name to Dunkin’ Donuts in 1950. His philosophy was “make and serve the freshest‚ most delicious coffee and donuts quickly and courteously in modern‚ well-merchandised stores”. Originally‚ Dunkin’ Donuts’ experience
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Customer orientation. The retailer should verify the characteristics and needs of its targeted consumer and endeavors to please the needs to the highest (Bermann and Evan‚ 2012). As noted by Scheer and Loos (2002)‚ to categorize the customer-oriented spectrum’s services and products‚ it is essential to identify appropriate parameters. An appropriate parameter as guideline is the degree of individuality whereby it illustrates the output of orientation of a customer’s individual need based on his
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1 October 2013 Sexual Orientation Sexual Orientation Is focused on nature of sexual preference somebody’s sexual desire‚ toward people of the opposite sex‚ people of the same sex‚ or people of both sex Sexual orientation is also understood to be more than just Intimacy‚ but includes emotional preference and connection with another person. When a person is physically and emotionally attracted to others of the same sex‚ they are considered to be lesbian if it’s a female and gay if it’s a male
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IMBA PROGRAM RESUME WORKSHOP November 2002 Stanford Lin Project Manager MIT-China Management Education Project ACKNOWLEDGMENT: Selected portions of this presentation have been reprinted from materials published by the Career Development Office of MIT Sloan and the Career Services Office of Harvard Business School. Outline Resumes • • • • • Resume Purpose Resume Preparation and Format Resume Tips Special Concerns Common Mistakes Cover Letters • Cover Letter Purpose • Cover Letter Preparation
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OBJECTIVES FOR THE WORKSHOP After completing this workshop on career management‚ participants should: Ï Have a better understanding of themselves ¡V who they are‚ what they value‚ what they want from a job etc. Ï Have a better understanding of the external environment and the World Of Work ¡V training options‚ job opportunities etc. Ï Be able to formulate smart goals‚ in the long-term and short-term Ï Be able to formulate an effective action plan to achieve their goals Ï Be able to
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Heiens / Market Orientation Market Orientation: Toward an Integrated Framework Richard A. Heiens University of South Carolina Aiken Dr. Richard Heiens is Assistant Professor of Marketing at the University of South Carolina Aiken‚ School of Business Administration‚ 471 University Parkway‚ Aiken‚ SC 29801. (803) 641-3238. RichardH@Aiken.SC.edu EXECUTIVE SUMMARY "Market orientation‚" may actually encompass several different approaches to the strategic alignment of the organization with the external
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1. Which of the marketing management concepts covered in this chapter best describes Build-A-Bear workshop? ➢ Among the different marketing concepts in this chapter‚ the approach followed by Build-a-bear is closest to the marketing concept. The core of this marketing concept is to find the right product for the customer rather than the right customers for a product. This concept allows the business organizations to determine the needs and wants of the target market and deliver the desired satisfactions
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Values Orientation “Cultures‚ as well as countries‚ are formed by the emergence of value systems (social stages) in response to life conditions. Such complex adaptive intelligences form the glue that bonds a group together‚ defines who they are as a people‚ and reflects the place on the planet they inhabit.” – Don Beck‚ international expert on the psychology of values. Benefits of Values Orientation * Understand organisational and individual behaviour and successful adaptation to the environment
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commonly referred to as production‚ sales‚ marketing‚ and societal marketing orientations. The production orientation focuses on internal efficiency to achieve lower prices for consumers. It assumes that price is the critical variable in the purchase decision. A sales orientation assumes that buyers resist purchasing items that are not essential and that consumers must be persuaded to buy. The marketing orientation is based on an understanding that a sale predominantly depends on the customer
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Discussion Questions 1. What is meant by a ‘business combination’? IFRS 3 Appendix A: Business: “an integrated set of activities and assets that is capable of being conducted and managed for the purpose of providing a return in the form of dividends‚ lower costs or other economic benefits directly to investors or other owners‚ members or participants” Business combination: A transaction or other event in which an acquirer obtains control of one or more businesses” Consider inputs‚ processes
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