p1 P1 – Describe how marketing techniques are used to market products in two organisations Apple Growth strategies Marketing penetration A market is the people who purchase a particular product from a business .When Apple is selling a new iphone they will look to market to people who are in to technology because the iphone is very complex. They look to grow their business by increasing the number of people buying that particular product. Market development This is when Apple will market
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Unit 9 P1: Describe the promotional mix used by two selected organisations for a selected product/service. Promotional mix for Tesco The promotional mix of a business is how a business attempts to communicate with various target audiences and is a key element in the overall marketing mix. Advertising: Tesco advertise there meal deal effectively‚ they can advertise their product through commercials‚ posters‚ leaflets and billboards‚ which are all effective in getting the message of
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P1:Present the initial business idea using relevant criteria. Unit 36 Introduction And Background In this task I am required to present the initial business idea in order to achieve this task. This task consists of 12 different slides covering up all the required data in order to present my initial business idea. Furthermore my reasons for going into business; ● To make an income. ● To gain control over my own career. ● You have an idea for a business. ● I want to have control over my own
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Unit P1 Assignment To; Mr Keith Spearing‚ Managing Director of Spearing & Sons Ltd From; Katie Hodge Date; 19th September 2013 Terms of reference; Mr White Deadline date; 27th September Procedure; Introduction; Organisations come in many different sizes‚ sectors‚ ownership and scale. The size of the business depends how many employees there are. For example they’re categorised into micro‚ small‚ medium and large. Micro organisations have a maximum of 9 employees‚ small organisations
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stakeholders and the business.[D1] FOR D1 write an essay to address below: >This should focus on your chosen organisation and cover as many stakeholders as possible. >Look also at the remaining issues in the unit from task 1‚ & 2 to add to your perspective. >Remember‚ these are your views‚ but they should be backed up by clearly researched evidence. In this report I will be looking at how my businesses activities and ethical behaviour affect different stakeholders with in my business. My organisation
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Describe the social implications of business ethics facing Marks and Spencer in its different areas of activity. Ethics must be global‚ not local. In order to build a truly great global business the leaders need to bring forward a global standard of ethical practices. The only way to build a great global company is with a single global standard of business practices‚ vigorously communicated and rigorously enforced. Companies must layout the same business standards in Chicago‚ Paris‚ and Shanghai
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P1 Business 1‚ Mokiem Koeriersbedrijf: ‘Mokiem Koeriersbedrijf ‘ is a national business. Their purpose is getting lots of orders from businesses around the country so that they can make a high profit. ‘Mokiem Koeriersbedrijf’ is a courier company. The business is located in the private sector. An individual owns it and one of their biggest objectives is making the highest profit. Business 2‚ Thorbecke Scholengemeenschap: ‘Thorbecke Scholengemeenschap’ is a school. ‘Thorbecke Scholengemeenschap’
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P1: Exploring Creative Product Promotion Scenario: You are in the role of a researcher employed by a marketing magazine and have been asked to investigate a number of promotional activities that may form the basis of future articles in editions of the magazine. The two organisations that I am going to use to describe the promotional mix are world renowned companies in technology‚ Apple and Samsung. Apple and Samsung are without a doubt‚ leaders in their respective fields‚ in terms of technological
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P2-Explain the implications for the business and stakeholders of a business operating ethically. In this P2 task‚ I will be explaining the implications that Primark’s unethical practice has on itself and on its individual stakeholders. I will start of by introducing Primark’s 7 main stakeholders are and I will also explain how each of these stakeholders is affective by Primark unethical activities. I will now discuss how these stakeholders are affected positively or negatively by Primark’s unethical
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Assignment 1 - Business consultancy Task 1 - P1 Job description The job description is very simple; it shows the potential employee the basics of the role that he/she is applying for within the business or organisation. In this case it is an ARK ICT Technician for a school. The Starting Date is whenever the person wants to apply for the job‚ in this case its September 2014‚ the salary is anything from £15k - £20k for a statutory IT Technician and £20k - £28k for a Senior IT Technician. The hors
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