Marketing planning is the plan that helps meeting goals and objectives within the plan of action‚ trying new things also evaluating the performance against marketing targets The marketing planning process includes… A pestle audit A swot analysis Setting smart objectives Determining strategy and tactics Evaluating the effectiveness of marketing activity Marketing planning process model -PESTLE and SWOT Pestle stands for political‚ economic‚ social technological‚ legal and
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college could consider making changes in their marketing plan. Student reps: The students union of The Oldham College are able to talk with each other and hear out the students suggestions‚ ideas and any complaints there may be; therefore they are there to put forth suggestions or complaints on behalf of the students‚ if the college feels that the suggestions made are necessary or that it may be of benefit they could consider making changes to their marketing plan to satisfy their students. Secondary
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P3 Market Research is the process of gathering‚ analysing and interpreting information about a market. You can be talking about a product or service to be offered for sale in that specific market and about the past‚ present and potential customers for the product or service. Market Research Includes: • Primary Research • Secondary Research • Quantitative Research • Qualitative Research • Uses of Market Research • Limitation of Market Research Primary research: This is where there is
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Limitations and Constraints – P2 Legal constraints Sale of Goods Act 1979 The Consumer Protection from Unfair Trading Regulations 2008 Consumer Credit Acts 1974 and 2006 Consumer Protection (Distance Selling) Regulations Data Protection Act 1998 Sales of Goods Act 1979 Under the Sales of Goods Act 1979 a company has to follow rules and regulations by law; this gives customers certain legal rights such as the right to return an item that may be faulty‚ if they want a refund
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Analysing problems in a Cash-flow Cash flow is one of the most important aspects of running any business whether large or small. It is one of the single most important reasons why many businesses fail‚ this does not matter whether how good a business is. Managing a cash flow therefore is vitally important in the smooth running survival and success of a business. Cash flow problems cannot always be avoided as they are simply a single part of many factors that affect a business or organisations
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limitations of marketing research used to contribute to the development of a selected organisation’s marketing plans (M2) In this task I will be looking at the limitations of marketing research‚ and to do this I will be discussing how marketing research can help develop a marking plan. I will also be looking at the weakness of development in a marking plan. I will also be comparing the two techniques‚ SWOT and PEST in terms of their usefulness. From this task I will be using the Business level 3 Book 1
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According to‚ the Ansoff Product-Market Growth Matrix is an instrument in marketing that was developed by Igor Ansoff. In the Ansoff matrix‚ it allows the marketers to look at different ways to grow the business through existing products and markets and new products and markets. Moreover‚ the matrix is composed of four various strategies: - Market Penetration- market penetration is composed of existing products and markets‚ it occurs when an organisation enters an existing market with current
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Qualification Unit Number and Title BTEC Level 3 National Diploma in IT (Applied) Unit 18 - Assignment 2 Database Design Learner Name Assessor Name Date Issued Hand in Deadline Submitted On 25th November 2014 27th January 2015 Learning Outcomes LO2 - Be able to design‚ create and populate a relational database LO3 - Be able to test a relational database. Assignment Title Design‚ create‚ populate and test a relational database In this assessment you will have opportunities to provide
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Name: Rajaul Hoque Teacher: Roland Unit 34 – M2 Introduction In this assignment I am going to assess how my website design contributes to fulfilling the CHPS purposes‚ through meeting the requirements of the target audience. I am also going to explain why certain features I have planned in my website have been included. What is their purpose as far as target users are concerned? I am also going to show an understanding of the organisation’s objectives. I am also going to explain the potential unforeseen
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Yasmin Unit 9 M2 Describe how three key professionals could be involved in planning support for individuals/Mr.Ali There are three key professionals working with Mr.Ali and supporting him through his decisions. They are also working together with each other to put together a support plan for Mr.Ali. The three key professionals are; a community psychiatric nurse‚ support worker and dietician. Each has a different role in the planning support for Mr.Ali as they
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