Unit 3: Introduction to Marketing Nike Market Research Market research helps Nike to make decisions by helping them to understand the changing dynamics of the market. Market research helps Nike understand who their target market are along with its competitors it has and where they differ. It helps Nike to make improvements‚ change their business plan or change their product. There are 2 types of market research‚ these are primary and secondary research. Primary Research Primary Research would
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Unit 8 LOA - Learning Review 1 Businesses organise themselves into different organisational structures which are hierarchical‚ flat‚ matrix‚ functional and divisional. A functional area is a department inside a business Administration– They carry out multiple support activities to help the business operations run smoothly. Customer Service- They help customers who have any questions‚ concern or complaints. Distribution- They make sure that the products are delivered to the right place‚ on time
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Unit 3 – M1 Compare Marketing Techniques Used In Marketing Products in Two Organisations In this assignment I am going to compare the similarities and differences that marketing techniques described in P1 are used for the product or service chosen in Tesco and Oxfam. Firstly I will start by discussing the differences between Tesco & Oxfam. Tesco is a supermarket‚ so their marketing techniques will be completely different to Oxfam as they will have to take an approach that requires customers
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but it can also be electronic using a word processor on a computer‚ but it can also be hand written but it has to always be sent by post or non electronically. -When a business sends a letter the letter can be kept as evidence if needed unless the recipient throws it out. -When a business sends a letter it can make the business seem more professional that and e-mail might not. -A letter can be sent anywhere in the world and to anyone that needs to read it. -It can contain detailed information
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Unit 21 Aspects of Contract and Business Law P1 Describe and then relate these elements to the case study. Laws‚ contracts and customs are rules that shape our everyday lives. These date back for centuries. There are a number of different elements that make up a valid contract that can be used in business today‚ these consist of the following. Offer Offers are made to sell or buy a product from an individual or company. Unilateral offers are offers that apply to everyone‚ i.e. an advert
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Unit 2 Outcome 1‚ AC 1‚ 2‚ 3- table Complete all columns in the table below. Functions/skills of management Functions/skills of leadership Differences between management and leadership Planning Identifying workloads‚ responsibilities‚ collective goals. Delegating tasks and responsibility and ensuring employees work together to meet personal and workforce goals. Planning Staffing requirements and rota’s Recruitment‚ selection & placement. Training & development. Performance appraisal
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Marketing Definition of marketing: The simple definition of marketing is the selling and promoting services or products. Marketing is also defined as meeting the customers’ needs. Effective marketing is based on a number of things for example; the product must reflect lifestyle to suit the customer’s needs; must have some sort of special features to create interest in order for the product to sell; must be a quality product; be affordable and value for money to be successful on the market.
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Global non-profit organization Emmaus. Emmaus is a charity; their purpose is to help others by selling clothing‚ furniture etc. They offer people who have troubles a place to stay‚ they offer them a second change. Emmaus is still a private business‚ because they don’t need the money from the government. Emmaus get’s his money by selling stuff. Emmaus is set up by Henri Antoine Groues‚ who bought a big house in France and called it ‘Emmaus’ from here he started to collect old clothing and
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exceed business objectives and raising the customer’s expectation and experience. The manager is in charge of motivating employees and always making sure they are providing consumers with the best of service. Without a manager the employees in Carphone warehouse will be confused and less determined to provide great service to the customers. The manager has a say of the aims and objectives of business. This influences the business financially and affects the reputation of the business. Without
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are unable to spend alot of money causing the economy to go into recession and undoing the economic growth. Spending power increase means the economy is generating more income. The term business environment implies to external forces‚ factors and institutions that are beyond the control of an individual business organization. GDP (Gross domestic product) is measured by the average income – the availability of goods and services produced within the company. If GDP falls it shrinks the economy e
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