Is the cake easy to share? ----Review on GAP entry to China Review GAP’s “If you look at China there are 110 cities with a population of one million or more‚ and all of them have room for a GAP store there somewhere‚” ---- Redmond Yeung‚ president of GAP INC China operations INC’s In Nov 2010‚ the American apparel retail giant GAP settled down its first site site--Shanghai flagship on Nanjing Road anghai Road‚ sitting directly in China’s most modern city ’s most famous shopping street. With
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Strengths Wide geographic coverage Gap operates primarily through franchise‚ company-owned stores and online stores‚ all of which allow for global expansion (C-167) Significant online presence Gap offers its customers user friendly online platform‚ website which is easy to navigate and view new styles or purchase products online (C-167) Variety in brands‚ price points and value Gap offers four different brands‚ at various levels of value‚ upscale brands and value priced apparel. By offering different
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Describe the major trends and forces that are changing the marketing landscape in this age of relationships? Dramatic changes in the marketplace are making companies rethink their marketing strategy‚ as it is becoming more challenging. The forces that are changing the marketing landscape can be described into five major factors: Changing economy: The great recession has caused many consumers to change their spending habits and buying attitude. This created an age of consumer frugality‚ which
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more goods locally and industrially. Globalisation can also bring a variety of culture into a country as different foods and ideas are transported from another country. Globalization has expanded the profits of many companies such as McDonalds‚ KFC‚ Uniqlo‚ H&M and so many more. Without Globalisation these companies would seize to do well in the economic world as they would be limited to one country or place and the stock that they sell would probably be a lot more expensive and harder to make and
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APPAREL AND FOOTWEAR IN CHINA Euromonitor International May 2014 APPAREL AND FOOTW EAR IN CHINA LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Economic Slowdown Negatively Impacts Apparel and Footwear Sales ................................... 1 Sportswear Industry Posts Sluggish Retail Value Growth in 2013 ............................................ 1 International
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"Fashion" can be defined as form or style in dressing. One may think that fashion is a twenty-first century phenomenon. But a close look at the subject will reveal that fashion has come into being since man started in ancient civilizations. Now‚ since times have changed‚ the fashions are also undergoing a rapid and revolutionary transformation. Fashionable clothes are contemporary fashion trend that appears in the market at a point and vanishes off within a short period of time and also takes a little
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effective management with Return on Equity growing from 11.5% in FY03 to 28% in FY12. Weaknesses • The Group may be unable to secure the best suppliers in the global market given its relatively small scale compared to global giants like Zara‚ H&M and Uniqlo. • Possible declines in quality to remain competitive with fast fashion rivals‚ may alienate some existing customers. • Frequent and prolonged sales periods may adversely affect the Group
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H&M Hennes & Mauritz AB SWOT Strength 1. They have 3‚132 stores in more than 54 markets worldwide 2. High market share (The world’s No. 2 fashion retailer) 3. Strong brand name 4. One of the world’s largest fashion retailers 5. H&M employs around 116‚000 employees in over 54 different countries worldwide. The average number of employees in the Group‚ converted into full-time positions‚ was 81‚ 099 (72‚276)‚ of which 6‚868 (6‚220) are employed in Sweden. 6. Experienced fashion design team ( H & M
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Adidas. Also‚ it is a perfect place to buy electronics since it has a large Samsung and LG electronics centers. In addition‚ you can find clothes from diverse countries‚ starting from Abercrombie and Fitch from the United States‚ ZARA from Spain‚ and UNIQLO from Japan. For these reasons‚ I think IFC Mall is a good place to hang out because you can shop many different things. Furthermore‚ in IFC Mall is a good place to have fun because you can eat diverse types of food. As well as shopping stores‚ there
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designer teams to finished products sold at the store take only about two weeks. d. Brand equity which is valuable to consumers 2. Substitutes: MODERATE a. Buyer propensity to substitute is high with several competitors to choose from (H&M‚ Uniqlo‚ MANGO‚ and many other fast-fashion brands) b. Low buyer switching costs and easily substitutable where a customer can walk into its neighbouring store instead of Zara c. Zara has gained substantial customer loyalty which has more visits per year
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