context? • RIM launched its first BlackBerry in 1999 • A success in the « boardroom segment » especially thanks to the e-mail application • Its first competitot became first Palm and then the Motorola Q and severals Nokia models 1 BlackBerry Case How is the market in 2005? • More than 800 millions of mobile phones in the world • Among these 4‚7% of smartphones • So there is a huge potential from the « normal »mobile phones The smartphones market shares in 2005 Nokia RIM
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market and The use of promotions to achieve its goals Team JMARCS Bozak‚ Dasgupta‚ Feng‚ Kumar‚ Sharma‚ Tu SET: 1G MKTG-1102 Instructor: Don Linder October‚ 22‚ 09 Introduction: Research In Motion (RIM) is a leading designer‚ manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. (Reseach In Motion) RIM was founded in 1984. RIM now has offices in North America‚ Europe and Asia Pacific. BlackBerry is a line of wireless
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BLACKBERRY phone Originally‚ this product was developed and designed by a Canadian company Research In Motion (RIM) since 1996. In 1999 the first Blackberry device was introduced as a two way pager - RIM 850. BlackBerry first made headway in the marketplace by concentrating on e-mail. The more commonly known smartphone BlackBerry was released in 2002 ‚ which supports push e-mail‚ mobile telephone‚ text messaging‚ Internet faxing‚ Web browsing and other wireless information services. It is an
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July 6‚ 2007 DISTRIBUTION RESTRUCTURING AT UNILEVER PAKISTAN On Jan 01‚ 2002‚ Musharaf Hai presented a new vision at Unilever head quarters in Blackfrairs London for Unilever Pakistan (UPL). The vision stated to be a Rs 38 billion company by 2008. This vision required double digit growth from the first year and Customer & Channel Development (C&CD) had to contribute Rs 30 billion. On her return Hai was determined to realize her vision and to optimize her resources. However‚ Hai’s aides were
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BlackBerry - Strengths‚ Weaknesses‚ Opportunities‚ Threats By Larry Hatch When Research In Motion Ltd. brought the BlackBerry to the market‚ much of the way business used to be done is now anything but the same old‚ same old. Also‚ with its acceptance into business came its acceptance into the general population‚ but with that came the growth of many competitors looking to take some of the market share from the company. The objective of this paper is to do a strengths‚ weaknesses‚ opportunities
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should be allowed to use smart phones as educational tools in classroom settings. Smartphones if used properly can be effective academic tools for high school students. Smartphones can be helpful for students as an educational resource in class. If used responsibly they can be a beneficial aid to student learning. Allowing students to use smartphones in schools can support the students academically and may help schools financially. Teachers should trust students to use this free technology
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Now that smartphones can literally do hundreds‚ if not thousands‚ of tasks other than make phone calls we are able to become more mobile are people. We don’t need to look up directions‚ add things in our heads‚ call the theater for movie times‚ or even watch the news for the weather. All of these things are available with one click of out smartphone. If you lost in a foreign country or even an unfamiliar town you can use Google Maps to navigate you in the right direction. If you are trying to decide
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In your view‚ are smartphones a curse or a blessing? Nowadays it seems that smartphones have been considered as an essential element for many people. In addition this sort of mobile phones have also been estimated as a problem. We can see it in the last news which suggest that many people can run the risk of their physical and mental health when they continue to use their smartphone‚ tablet or laptop out of work (Over-working leads to health problems‚ warns CSP. 2012). In this paper I intend
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key product BlackBerry‚ and its complete organization‚ from a Human Resource Development perspective. I determined that the case is primary about business strategy and globalization and further application of the theory directs my attention to the key concerns within the strategic category‚ and shows that RIM is faced with four crucial tasks: 1) It must identify BlackBerry’s distinctive competencies‚ or things it does better than the competition. 2) It must decide on what basis BlackBerry plans to achieve
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[pic] [pic] [pic] SUBMITTED BY AMIT KUMAR DASH 1. SMARTPHONES -: 3 Figure 1: Market Share Based On Operating System 6 2. SMARTPHONE ENTRY IN INDIAN MARKET :- 7 Figure 2: Market share based on Brand(2012) 8 Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8 Figure 4: Mobile Phone Brand Share 2008-2011 9 Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9 3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10 4. 4Ps OF MARKETING :- 18 Figure 6:
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