1. What are the key features of Shakti? What are its positive aspects and what are its drawbacks? Key features of Shakti are: • Shakti is an initiative which empowers women in rural India to become capable of earning livelihood and contribute to their family well being • Shakti involves woman to do door to door selling of the branded products • Shakti enabled large conglomerate to penetrate into the untapped rural market of India. • It involved women/entrepreneur to build relationship with customers
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Report Introduction and Overview Hindustan Unilever Hindustan Unilever is India’s largest FMCG (Fast Moving Consumer Goods) Company. It is working in India since 75 years. It has 35 brands with 20 distinct categories like soaps‚ detergents‚ skin care‚ toothpastes‚ tea and coffee‚ water purifiers‚ etc. It has around 16000 employees in the firm and its turnover was around ₹21‚736 crores in 2011-12. Unilever has 52% share holding in HUL. Some of its brands include Lifebuoy
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Dargan Composition II 25 March 2014 Smartphone Addiction In today’s society many people are addicted to their smartphones. We are surround by people every day using‚ or in some cases over using their smartphones. In the article‚ “Smartphone Addiction: Will U.S. Go the Way of South Korea‚” Suzanne Kane compares the use of smartphones in the U.S. and South Korea. The study found that 72 percent of Americans surveyed reported being within five feet of their smartphones at all times and admit to using
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The goal of Unilever Brazil is to target the low income consumers‚ in order to gain market share among this segment they should develop an extension of Minerva brand with a small packaging and a cheaper formulation that maintains a good quality. The low income consumers are the most discerning consumers‚ and when spending from a limited budget they cannot afford to waste money on products they do not trust to be effective . This segment values price‚ effectiveness and fragrance‚ and wash manually
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More than half of Americans aged 25-29 now live in households with mobile phones but no traditional landline telephones‚ a December 2010 report on phone use by the US National Center for Health Statistics at the CDC (Centers for Disease Control and Prevention) has found. The same study also found that the younger children are‚ the likelier they are to live in homes that only have wireless phones‚ suggesting that younger parents are becoming increasingly reliant on mobile phones even as they adjust
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Smartphone Technology People spend almost every single day placing their head in the same position in front of a bright smart phone screen and scrolling for countless hours pass with their fingers. With the recent advancement of smart phone technology‚ people are enabled to do numerous things with it. Now-a-days‚ no one needs a dictionary‚ map‚ calculator or even camera because smart phones have all those capabilities. In today’s society‚ we see people using their smart phones while traveling to
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Final Project T-Mobile Smartphones Introduction Smartphones have been used widely in our modern community because of its mobility‚ which shorten the clock stopping time in many aspects. Smartphones are also be used as a small tablet. People can check or send an e-mail‚ edit Word files‚ etc. with their phones. Nowadays‚ smartphone are becoming variety with different technologies to adapt to costumer’s demand. I have researched three latest T-Mobile’s smartphones‚ the Samsung Galaxy SIII‚
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The Dependence of People on Smartphones. The excessive use of smartphones has not only changed the way we see technology but also the way we live our lives. In the year 2000‚ the first touch screen phone was introduced and people who loved technology were amazed by this cellphone technology that did not required a physical keypad to work or access the cellphone main menu‚ although not that many special features were added to this cellphone besides the digital touch screen tech lovers fell in love
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Overview Consumer behaviour is the process individuals or groups go through to select‚ purchase‚ use and dispose of goods‚ services‚ ideas or experiences to satisfy their needs and desires. Unilever had decided to launch detergents in Brazil basically targeting the low-income consumers living in the NorthEast of Brazil. So the Head of Unilever’s Home Care‚ Robert Davidson appointed Laercio Cardoso for this project as he was from the same country which would be an advantage with respect to knowing
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DISCLAIMER Notes to the Annual Report on Form 20-F This PDF version of the Unilever Annual Report on Form 20-F 2012 is an exact copy of the document filed with the SEC at www.sec.gov. Certain sections of the Unilever Annual Report on Form 20-F 2012 have been audited. These are where indicated on pages 23 to 29. The Annual Report on Form 20-F 2012 references the Unilever Annual Report and Accounts 2012. The sections of the Unilever Annual Report and Accounts 2012 that have been audited are set out on pages
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