In “Two Ways a Woman Can get Hurt: Advertising and Violence‚” the author Jean Kilbourne describes how advertising and violence is a big problem for women. Although her piece is a little scrambled‚ she tries to organize it with different types of advertisement. Women are seen as sex objects when it comes to advertising name brand products. Corporate representatives justify selling and marketing for a product by how a woman looks. Kilbourne explains how the media is a big influence on how men perceive
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advertisements will make them memorable with humor or emotion‚ the one that is used the most is humor. Humor also have negative aspects that viewers can take from watching it. Some people may say that humor advertisements are inappropriate in the way that the products shown are shown in a negative. Humorous advertisements can have negative effects with the violence that could be shown‚ the stereotypes that are in most advertisements and with sexual content that is shown now a days.
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Mohammed Alhallafi Professor Lidinsky Sept 10‚ 2012 "Two Ways a Woman Can Get Hurt": Advertising and Violence Jean Kilbourne in her article Two Ways a Woman Can Get Hurt says‚ ” Sex in advertising is pornographic because it dehumanizes and objectifies people‚ especially women‚ and because it fetishizes products‚ imbues them with an erotic charge- which dooms us to disappointment since products never can fulfill our sexual desires or meet our emotional needs" (459). Jean Kilbourne explains the
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Response to “Two Ways a Woman Can Get Hurt”: Advertising and Violence It is without a doubt that advertisement surrounds one’s life on a daily basis. According to Consumer Reports Website‚ the average American is exposed to 247 commercial messages each day. In the article “Two Ways a Woman Can Get Hurt” the author Jean Kilbourne strongly believes that advertising is one of the culprits behind the objectification and violence against women. Kilbourne points out that ads depict men and especially
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how many ads you have seen in your lifetime and how they have affected you over time. “Two Way a Woman Can Get Hurt” by Jean Kilbourne is an article about how the objectification of women in advertising can lead to violence because ads shows a truth and this truth is that women are more likely to get abused. Jean Kilbourne successfully attempts to inform women that objectifying people in advertisement makes violence seem acceptable by using logos and pathos. However‚ her weakness is that she writes
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In article “Two Ways a Woman Can Get Hurt: Advertising and Violence‚” Jean Kibourne argues that advertising encourages sexual and physical violence towards women. One example from her article that supported main argument well is the advertising about jeans. Jean discusses‚ “The ad that ran in the Czech version of Elle portraying three men attacking a woman seems unambiguous‚ the terrifying image is being used to sell jeans to women” (583). It a strong use of evidence for advertising encourages sexual
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cassette boom boxes to make a copy of the new Metallica album for friends. With the creation of digital format media and high-speed Internet connections‚ along with peer to peer (P2P) network sites like Napster and Kazaa‚ it is easier than ever to get songs‚ movies‚ and even software. Now all one needs to do is log onto a P2P network and with a couple clicks of the mouse‚ find‚ and download almost any music wanted. Though it is illegal to download media from these types of sites (since they are free)
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“Two Ways a Woman Can Get Hurt: Advertising And Violence” Can advertisements really cause violence in people’s lives? Jean Kilbourne’s “Two ways a Woman Can Get Hurt: Advertising and Violence” talks about how advertising and violence against women can cause women to be seen as objects. The author discusses how pornography has developed and is now part of social media‚ which glorifies violence that permeates society and encourages men to act towards women without respect. Kilbourne uses logical and
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For the longest time now‚ advertising has played a huge role in how we identify ourselves in the United States with the American culture‚ and how others identify themselves with all the cultures of the rest of the world as well. It guides us in making everyday decisions‚ such as what items we definitely need to invest our money on‚ how to dress in-vogue‚ and what mindset we should have to prosper the most. Although advertising does help make life easier for most‚ at the same time it has negative
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How and why sex and violence is used to represent women in advertising? In our competitive world of business and products‚ the sale is the highest goal for the companies and the most effective so far tool to raise it is throughout the advertisement. The sellers are willing to pay a big money for a short message that will be watched by the potential viewers. The industry consider an add as effective when brings to the sale of the product. Nevertheless‚ in the world where the potential financial resources
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