Sept 10, 2012
"Two Ways a Woman Can Get Hurt": Advertising and Violence
Jean Kilbourne in her article Two Ways a Woman Can Get Hurt says, ” Sex in advertising is pornographic because it dehumanizes and objectifies people, especially women, and because it fetishizes products, imbues them with an erotic charge- which dooms us to disappointment since products never can fulfill our sexual desires or meet our emotional needs" (459). Jean Kilbourne explains the relationship between the women and sexual abuse not physically, but mentally and emotionally as well. Using pornographic pictures of women in advertising cannot only change women’s feelings about themselves, but how men treat women and how the community deems women. This kind of advertisements send message that sex in advertising it is a concept that is well known due to the fact that as humans we are constantly looking for sexual fulfillment. Jean Kilbourne says, ” [m]ost of us know all this by now and I suppose some consider it kinky good fun. Pornography is more dangerously mainstream when its glorification of rape and violence shows up in mass media, in films and television shows, in comedy and music videos, and in advertising. Male violence is subtly encouraged by ads that encourage men to be forceful and dominant, and to value sexual intimacy more than emotional intimacy" (460). -------------------------------------------------
Jean Kilbourne explains the effects, especially on women, that sex in advertising contained. When ads contain sex involvement, they lead to trouble that includes rape, violence, and sexual assault. Also, she explains how these ads are sending wrong messages to men by making men think that it is normal to abuse, use violence against women and you can use women as sex object. It is clear through many advertisements we can see that men overpowers women and women are usually trapped by these men’s’ powers. Women are encouraged to solicit...