Hilton Hotels Case Study One Situation Analysis Week Three Catherine Seeley University of Phoenix MKT / 551 Marketing Management TRGRAD24 Marlene Deatherage April 17‚ 2006 Introduction The scope of this situation analysis will be to cover key issues and opportunities for the Hilton Hotels. The Four P’s marketing strategy will be recommended‚ and discussed. The utilization and implementation of the SWOT analysis will be incorporated throughout the discussion. Information will be provided from the
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Hilton Hotels Corp - Travel and Tourism - World Euromonitor International : Global Company Profile January 2009 Hilton Hotels Corp - Travel and Tourism World List of Contents and Tables Strategic Evaluation................................................................................................................................................ 1 SWOT analysis........................................................................................................................
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TQM TOTAL QUALITY MANAGEMENT Total quality management is a management approach centred on quality‚ based on the participation of an organisation’s people and aiming at long term success. This is achieved through customer satisfaction and benefits all members of the organisation and society. A SHORT PAST OF TQM • 1920s: Businesses clearly separated the processes of planning and carrying out the plan‚ the hawthorne experiments in the late 1920s showed how worker productivity could be impacted by
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and Westin hotel brands combined to form one company and instituted a $50 million ad campaign for a new “aggressive” loyalty program. The new merger solved many problems that the individual companies had faced and allowed Starwood to become a major competitor for Hilton Hotel Corporation
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Running head: BUILDING CAPABILITIES AT THE WESTWARD HILTON Building Capabilities at the Westward Hilton Hiller Hotels is a very prominate hotel business in Phoenix‚ Arizona. This company has a wide range of middle class and upscale hotels and also has a few restaurants. Peter Green‚ executive vice president for operation‚ has been employed with the company for more than 10 years. Hospitality has been a part of Green’s life since his teenage year. Green worked over the years and gained experience
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of the Hilton announcement: «CRM is a way to use technology to give you the power to solidify relationships with our best customers». With this CRM system (OnQ) every gesture‚ everything is fixed‚ so the analyse of statistics can be done totally. Need to add more bla-bla The nervous system of Hilton Hotels Corporation was a comprehensive andintegrated infrastructure known as OnQ which is custom built enterprise systemdesigned to support the property-level operations if each hotel in HiltonCorporation
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explore the obstacles organizations face in implementing total quality management philosophy. Data were gathered from a national survey of quality managers. This report provides a useful framework for evaluating the significance of the barriers to TQM success. Introduction Organizations continue to track competitive advantage by means of improved quality and satisfied customers. To improve competitiveness‚ organizations that sought higher level of efficiency in its processes and functions took
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Hilton history 1893At the direction of Bertha Palmer‚ the first American “brownie” is created in The Palmer House Hilton kitchen. It is served at the Columbian Exposition World Fair. 1919Conrad Hiltonenters the hotel business in Cisco‚ Texas. On his way to buy a bank‚ Hilton purchases The Mobley‚ a local hotel‚ instead. 1925The first hotel formally named a Hilton opens in Dallas‚ Texas. Elevators‚ laundry shoots‚ air shafts and other non-customer facilities are built along the west side of
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Facts: Hilton worldwide internet websites provides cost effective customer service‚ including online hotel reservations and HHonors enrollment. business‚ technology and information services for our hotel guests‚ including high speed internet access at virtually all of our hotels system-wide. self-service check-in kiosks at 47 of our owned or managed hotels as of December 31‚ 2004. Operational efficiency Facts: OnQ system is a single technology platform‚ which links our brands and hotels to enhance
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Quality Management‚ 6th ed. Goetsch and Davis 1 © 2010 Pearson Higher Education‚ Upper Saddle River‚ NJ 07458. • All Rights Reserved. Quality Management for Organizational Excellence Lecture/Presentation Notes By: Dr. David L. Goetsch and Stanley Davis Based on the book Quality Management for Organizational Excellence (Sixth Edition) Quality Management‚ 6th ed. Goetsch and Davis 2 © 2010 Pearson Higher Education‚ Upper Saddle River‚ NJ 07458. • All Rights Reserved. MAJOR TOPICS What is Quality
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