Case 2 Industry Analysis Harley Davidson/ Heavy Weight Motorcycle Industry Table of Contents Mission ………………………………………………………………...3 SWOT Analysis ………………………………………………………..3-7 Sustainable Competitive Advantage …………………………………...7-8 Issues and Problems …………………………………………………....8-9 Strategic Recommendation …………………………………………….9-13 Fallout ………………………………………………………………… 13-15 Conclusion ……………………………………………………………..15 Appendix ……………………………………………………………….16 Refrences
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SIS Harley Davidson-Case 3 I. Company Profile / Summary (Brief) Harley Davidson Inc. is an American motorcycle manufacturer. Harley Davidson specializes in the sales of heavyweight motorcycles that are designed for cruising on highways. Harleys have a distinct design and exhaust sound that have appealed to a mass market of customers all over the world. Harley Davidson has relied on a strong fan base for sales of their motorcycles and apparel. They currently offer five different
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Company Overview Harley-Davidson Motor Company (HDMC) is one of the world leaders in the production‚ marketing and servicing of motorcycles in the US and throughout the world. The company manufactures a range of motorcycles and has established a network of dealerships in the US and overseas‚ and has a series of merchandising and selling strategies‚ including a growing financing business. The company is headquartered in Milwaukee‚ Wisconsin. In terms of distribution of revenue‚ Harley-Davidson’s worldwide
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William Harley and Arthur Davidson wanted to take the work out of riding bicycles in 1901. After being joined by the Arthur brothers‚ Walter and William‚ they came up with the idea of putting a motor and a bicycle together. Many engine changes were made before the builders were satisfied. In 1903‚ they created the first Harley-Davidson motorcycle and produced three that year. Harley built its first building in 1907 on Juneau Avenue in Milwaukee. That same year‚ 150 motorcycles were produced
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Harley Davidson We have decided to address problems and causes within the Harley Davidson Company by using a strategic audit which will explain past‚ present and future trends within this organization. I. Current Situation A. Current Situation Excellent financials‚ low debt load‚ 2001 was the 16th consecutive year with record performance. Price/earnings ratio is positive. World wide retail for 4th quarter 12.9% growth over year 2000. Forbes named Harley-Davidson its "Company of the
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. . . 3 Introduction . . . . . . . . . 4 Harley Davidson and its Strategy . . . . . . 5 Harley Davidson’s Strengths . . . . . . 7 Harley Davidson’s Weaknesses . . . . . . 9 Harley Davidson’s Opportunities . . . . . . 10 Harley Davidson’s Threats . . . . . . . 11 Social Marketing . . . . . . . . 13 Harley Davidson’s New Strategy . . . . . . 14 Suggestions for Harley Davidson . . . . . . 16 Strategy Suggestions for Harley Davidson . . . . 17 Conclusion . . . . . . . . . 18
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Endurthy Date : Feb 4‚ 2006 Topic : Harley-Davidsons Strategic vision‚ company objectives‚ and overall strategy 1. Summary of the company business model betwen1994 2003: Harley-Davidson is the 100-year-old‚ leader in manufacturing and selling motorcycles. Good relationships‚ continuous improvement‚ employee and management involvement‚ team building or employee training and empowerment are not just words out of a management book for Harley-Davidson. Only by adopting those management techniques
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Discuss the attractiveness of the women motorcyclist market in terms of size and growth. As pointed out in the video‚ Harley Davidson is fully committed to fostering and growing the women motorcyclist market. Women today represent a large sector of the workforce‚ enjoy higher incomes than 20 years ago‚ and possess more disposable income. Furthermore‚ women are much more empowered than ever before and are encouraged to exercise their freedom of expression and individualism. To fill their psychological
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Opportunities…………………………………………………..4 d) Threats……..……………………………………………………..4 3. Analysis of Harley Davidson Case Study……………………………..5 4. Recommendations…………………………………………………………….6 5. References…………………………………………………………………………8 1. Executive Summary Harley Davidson is an American motorcycle company founded in 1903 by William S. Harley and Arthur Davidson. In the following 108 years of business‚ the Harley Davidson business has endured the peaks and troughs of economies to be recognised
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Summary “Harley-Davidson is the iconic American motorcycle manufacturer. Founded out of a small shed in 1903 by William S. Harley and Brothers Arthur and Walter Davidson in Milwaukee‚ Wisconsin. The Motor Company produces traditional cruiser motorcycles utilizing air-cooled V-Twin engines. When Harley and Davidson produced and sold their first motorcycle in 1903‚ they were one of many small motorcycle marques springing up across the country. Flash forward more than a century and the Harley-Davidson
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