Harley Davidson Industry Analysis

Case 2 Industry Analysis
Harley Davidson/ Heavy Weight Motorcycle Industry























Table of Contents

Mission ………………………………………………………………...3
SWOT Analysis ………………………………………………………..3-7
Sustainable Competitive Advantage …………………………………...7-8
Issues and Problems …………………………………………………....8-9
Strategic Recommendation …………………………………………….9-13
Fallout ………………………………………………………………… 13-15
Conclusion ……………………………………………………………..15
Appendix ……………………………………………………………….16
Refrences ……………………………………………………………….17-18





































Executive Summary

In the following paper we discuss the Harley Davidson Corporation and identify two strategic recommendations for their business. In order to get a better understanding of the Harley Davidson Corporation we broke down the company by their strengths, weaknesses, opportunities and threats. We then further analyze and explain Harley’s sustainable competitive advantage, as well as issues and problems the company faces. After going over Harley’s current company situation we use research and statistics to recommend Harley Davidson concentrates more on its international stores and transforms itself into a green corporation. We discuss the advantages and benefits Harley Davidson would obtain based on our recommendations, and also possible problems our recommendations may encounter.

Mission Statement
“We fulfill dreams through the experience of motorcycling,
by providing to motorcyclists and to the general public
an expanding line of motorcycles and branded products and services
in selected market segments.”
Harley Davidson is an American manufacturer of heavy weight motorcycles. The corporation is based out of Milwaukee, Wisconsin and is the largest manufacturer of heavy weight motorcycles in the world. In 2007 Harley Davidson held 49.4% of the market share in the heavyweight motorcycle market with competitors like Honda, Suzuki, and Yamaha... [continues]

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