2. A company with the history of Harley-Davidson has few weaknesses and threats, but a SWOT analysis can help them turn them into favorable opportunities and strengths.
Strengths- Customer loyalty is probably the number one strength of Harley's business. Once a person buys a Harley, it seems as though they become trapped in the entire Harley business. Once they buy a Harley, they usually never buy another brand of motorcycle. Along with the bike comes the apparel. Once a person purchases a bike, the jacket, bandanas, etc. become a must. Opportunity- For Harley is that the economy is at a place where people will go out and purchase a motorcycle for recreational purposes. Whether the economy is good... [continues]
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