Marketing mix Topman The product recently purchased is a t-shirt from the retailer Topman; the t-shirt is of decent quality for a mass-produced item the product doesn’t have a long life due to changes in fashion which is reflected in the price. Topman have a variety of different ranges within stores to accommodate for their target market. “Topman ensure that there is stock that is seasonal and trend led‚ as well as always offering a basics range. With every range of stock they release
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5.0 SWOT Analysis Strengths: Topman already has more than 309 fashion stores nationwide with another 50 stores outside the United Kingdom division. Topman boasts the worlds largest fashion store in London with over 200‚000 shoppers per week‚ Topman gets twice deliveries per day and 7‚000 looks per season. In the year 2006‚ Topman’s operating profit hits 110 million with its annual sales of 600 million now. It brings a strong brand image of Topman based on the successful achievement to consumer’s
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innovations. Introduction The Arcadia Group – a fashion retailer is one of the biggest UK private companies. Company’s portfolio of brands include seven of the most famous high street fashion brands – Burton‚ Dorothy Perkins‚ Evans‚ Topshop‚ Topman‚ Miss Selfridge and Wallis. Arcadia Group has its roots in the last century but its aspirations very firmly in the 21st. The company was founded in 1900 by Montague Burton‚ Lithuanian emigrant who came to England and borrowed £100 to start his
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in 1964 as Peter Robinson’s Top Shop‚ a young-persons’ fashion brand within the Sheffield branch of the Peter Robinson Ltd ladies fashion store chain (former department store chain). The first stand-alone Topshop store was opened in 1974. In 1978‚ Topman was created as a spin-off brand to cater for male customers and is now run as a separate chain‚ although some stores are co-located Product Topshop product are basically following the current trend‚ for example ‚ ’New Age Constalation’‚ ’Swedish
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Table of Contents 1 Aim of the report This report outlines the procedures and various social economic factors to be taken into considerations when choosing a country to sourcing leather jacket from for the trend based apparel company TOPSHOP. The report examines: Company policies The best countries for TOPSHOP to source their leather by compiling a comparative view. Transportation methods (Benefits and drawbacks) Laws and legislations applicable to leather goods The management
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person specification for Nando’s and Topman we then compared the forms and found some similarities and some differences to them. Topman and Nandos application form Differences: They were set up very differently Topman had a variety of rhetorical questions which underneath it‚ they were answered for you whereas Nandos did not use any rhetorical questions just information about the restaurant. Nandos have added a bit of colour to their form whereas Topman have not. Topman’s application form was
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business mission‚ goals‚ objective‚ SWOT analysis and development of retail marketing strategy‚ i.e. retail mix‚ including location‚ merchandise‚ pricing‚ promotion store design and display and customer service. This is the sample. Firstly‚ TOPMAN and TOPSHOP both have high global brand recognition. Its business originated from London‚ the United Kingdom‚ and now its retail stores extend into different parts of the world‚ including America‚ Australia‚ Japan‚ Singapore‚ etc.‚ and it has more
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BA FASION PROMOTION MARKETING REPORT-TOPSHOP SOPHIE RANDALL Marketing report Introduction The executive summary in this report TopShop is a fast fashion British clothes retailer which is part of the Arcadia group‚ it has shops in over 20 countries. Since it launched in 1964‚ TopShop has become a major style authority and one of fashion’s biggest success stories. Its edgy and irreverent approach to style has captured the imaginations of fashion-conscious shoppers and industry insiders
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2011‚ with flagships opened in both New South Wales and Victoria. In November 2012‚ Topshop launched its first store in South Africa. In April 2013 a Topshop-Topman store launched in Cape Town‚ at the V&A Waterfront‚ with then a total of three stores in the country.In December 2012‚ Philip Green agreed to sell a 25% stake in Topshop and Topman to the United States-based private equity group Leonard Green and Partners for US$805 million. Flagship stores Oxford Circus‚ London Topshop Oxford Circus
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also owns a number of other retail outlets including Burton‚ Dorothy Perkins‚ Miss Selfridge and Wallis. Its primary sales come from a range of products including clothing and fashion accessories‚ and is mainly known for its women’s clothing‚ with Topman having been created in the late 1970s to cater for male customers. The business has also expanded into the online fashion retail arena. Contents [hide] • 1 Products • 2 Celebrity collections • 3 Flagship Stores o 3.1 Oxford Street‚ London
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