Maretting Report
BA FASION PROMOTION
MARKETING REPORT-TOPSHOP
SOPHIE RANDALL
Marketing report
Introduction
The executive summary in this report
TopShop is a fast fashion British clothes retailer which is part of the Arcadia group, it has shops in over 20 countries. Since it launched in 1964, TopShop has become a major style authority and one of fashion’s biggest success stories. Its edgy and irreverent approach to style has captured the imaginations of fashion-conscious shoppers and industry insiders alike. The shop offers womenswear and accessories from a range of designers including Jonathan Saunders, Ashish, Anne-Sofie Back, Richard Nicoll, Mary Katrantzou and many more. TopShop release 300 new designs a week and so there's always plenty of fantastic pieces for the buyers to select.
Market research
Spending forecasts for 2011 reveal a North-South divide: consumers in London and the South East will spend up to 2.5% more this year in contrast to -2% fall predicted in the North East. Information from the internet has shown that 2011 will see a decline on UK retail spending as household disposable incomes fall by -1.5% or £223 on average this year to £14,649 pushing households to not spend as much.
Overall consumer retail spending is expected to increase by 1% year-on-year, this is due to rising inflation, and undergoing retail sales going up and down are forecast to contract in 2011.
On average, it is suggested that consumers will spend £4,747 each this year, with total retail sales forecast to go up to £296.1bn. However, according to the regional retail spending discrepancy are significant, with London and the South East experiencing up to 2.5% growth in consumer spending, the North East is predicted to see a -2% fall on average or £73 per person to £3,698 in 2011 - 28% £1.049 less than the UK average (£4,747), this will result a divide in consumer spending patterns. Research that examines and predicts levels of consumer retail spending across the
MARKETING REPORT-TOPSHOP
SOPHIE RANDALL
Marketing report
Introduction
The executive summary in this report
TopShop is a fast fashion British clothes retailer which is part of the Arcadia group, it has shops in over 20 countries. Since it launched in 1964, TopShop has become a major style authority and one of fashion’s biggest success stories. Its edgy and irreverent approach to style has captured the imaginations of fashion-conscious shoppers and industry insiders alike. The shop offers womenswear and accessories from a range of designers including Jonathan Saunders, Ashish, Anne-Sofie Back, Richard Nicoll, Mary Katrantzou and many more. TopShop release 300 new designs a week and so there's always plenty of fantastic pieces for the buyers to select.
Market research
Spending forecasts for 2011 reveal a North-South divide: consumers in London and the South East will spend up to 2.5% more this year in contrast to -2% fall predicted in the North East. Information from the internet has shown that 2011 will see a decline on UK retail spending as household disposable incomes fall by -1.5% or £223 on average this year to £14,649 pushing households to not spend as much.
Overall consumer retail spending is expected to increase by 1% year-on-year, this is due to rising inflation, and undergoing retail sales going up and down are forecast to contract in 2011.
On average, it is suggested that consumers will spend £4,747 each this year, with total retail sales forecast to go up to £296.1bn. However, according to the regional retail spending discrepancy are significant, with London and the South East experiencing up to 2.5% growth in consumer spending, the North East is predicted to see a -2% fall on average or £73 per person to £3,698 in 2011 - 28% £1.049 less than the UK average (£4,747), this will result a divide in consumer spending patterns. Research that examines and predicts levels of consumer retail spending across the