UNIT 3: INTRODUCTION TO MARKETING
Tesco’s and Oxfam’s
Concepts of marketing- marketing= a social and managerial process by which individual and groups obtain what they need and want through creating and exchanging products and value with others.
Core marketing concepts
Exchange transitions & relationships
Value satisfaction and quality
Needs wants and demands
B. define aims and objectives
Aims: A purpose or intention; a desired outcome
c. Private companies may issue stock and have shareholders. And are invested by individuals. However, their shares do not trade on public exchanges and are not issued through an initial public offering. In general, the shares of these businesses are less liquid and the values are difficult to determine, an example of a private sector is Warburton’s, their aims are to maximise profits or increase value of shares. Public sectors offer shares to the general public, A Public sectors stock can be acquired by anyone and holders are only limited to potentially lose the amount paid for the shares. An example of a public sector would be Tesco’s because they provide a service to the community, another example for Tesco’s being in the public sector is so they can expand internationally, private sectors however would only be able to stay nationally because it s easier to control shares. Tesco’s aims would be to boost the national economy and also to maximise profits. Non profit companies would be charity and sometimes government run organisations. Any money earned must be retained by the organization, and used for its own expenses, operations, and programs. An example of a non profit sector would be Oxfam because they use the money invested in their organisation to help people suffering poverty poor housing in third world countries globally and to invest also using the money to use on their expenses programs etc. Their aims are to...