intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks‚ particularly adult soft drinks. The information in the plan has been sourced from various textbooks and online research including the National Bureau of Statistics China. It has been found that the company should target the market aged 18 to 44‚ married‚ living in urban China‚ and purchasing for personal use. In order to address and leverage the current
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Home Cooking” In “Is Junk Food Really Cheaper?” By Mark Bittman‚ Bittman is expressing his views on how eating wholesome meals at home is healthier and less expensive than buying junk food from fast food restaurants. In his article‚ Bittman is stating the facts that healthy eating is affordable and can be obtained. He writes about how buying meals for a family of four from a fast food restaurant like McDonald’s can cost twice or even triple the amount as eating a simple and healthier meal
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Should the size of sugary drinks be restricted? Sugary drinks are popular especially among adolescents around the world. Not only are sugary drinks tasty and cheap‚ they are also widely available everywhere‚ even in most primary and secondary schools. New York City Mayor Bloomberg recently proposed to restrict the sale of big size sodas and other sugar sweetened beverages to help obesity. This essay will discuss the benefits and drawbacks of restricting the size of sugary drinks sold in restaurants
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A COMPARATIVE STUDY ON CONSUMPTION PATTERNS OF SOFT DRINKS AND FRUIT JUICES EXECUTIVE SUMMARY Soft Drinks were common preference among all the individuals before juices were being introduced‚ With the changing lifestyle and income levels‚ people are shifting their consumption patterns and have therefore become more health conscious thus leading to increase in demand of juices. Market Research is based on some underlying parameters like: • Changing consumption pattern • Health factor • Status
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Due to junk food many Americans have become obese or overweight. It’s terrible for the people because it kills. Junk food should be taxed due to the fact that many Americans have become obese‚ if taxed people can become healthier also fit‚ and it’s the number one health issue in this nation. Junk food should be taxed for many reasons. First of all it kills! Many Americans choose to eat fatty fast food instead of healthy food. According to the article‚ Tax on junk food can help pay the cost of diet-related
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In the article The Extraordinary Science of Addictive Junk Food‚ Michael Mossfeb discusses the issues concerning the causes of obesity in America. Mossfeb gives many examples of how the different food companies use different methods to convince people to buy their products. For example‚ Oscar-Myer found ways to get their products into the family household by exploiting mothers that have little time to prepare meals‚ and children who want control of what they eat. The same problem occurs with Coca
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To Drink or Not To Drink In the current situation‚ many young people are frequently involved in violence and crimes. One of the risk factors related to violent behaviors among young people is alcohol consumption. “Numerous studies have shown that alcohol and violent behavior are associated” which means “the risk of being involved in violence increases with alcohol intake” (Bye and Rossow 131). In addition‚ data indicated that young individuals enrolled in colleges or universities were more likely
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Week 5 Case Assignment MRKT 5000 PepsiCo: “Pepsi Sales Bubble with Limited-Edition Soft Drinks” Case Summary: Pepsi and their partner‚ Suntory‚ are using limited-edition soft drinks to boost market share in the $30 billion Japanese beverage market and keep sales bubbling despite a cola war with Coca-Cola and fierce competition for space on store shelves. No new product is a sure thing‚ but the Japanese market is particularly challenging. Of the 1‚500 beverages launched there every year‚ only
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genetically engineered with DNA from bacteria‚ viruses or other plants and animals. GMOs are the source of genetically modified food which is used to produce a variety of goods other than food. Genetic engineering researchers promise the following benefits that GM food will bring: increase crop yields‚ lower cost of herbicide‚ and adapt to global climate change. Therefore GM food is believe to solve the problem of hunger due to the ever increasing global population‚ especially in third world. In this
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How often do you walk through a shopping centre only to catch the scent of a fast food take away shop around the corner? The smell of the food instantly fires up your appetite for the greased up substance people consider food. So you tell yourself why not? It’s there‚ it’s cheap‚ it’s easy‚ and so you indulge yourself and tell yourself‚ "Only a little bit won’t hurt‚ will it?" While snacking on a large McDonald’s meal‚ and why not a box full of greasy goodness for the kids. It comes with a toy‚ what
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