Arthur Huignard MSc PPMBD Final Research Proposal TOPIC: Marketing’s role in the publishing industry: the new place for the e-books 1. Introduction For the past five thousand years‚ the History of mankind has been saved and remembered thanks to the paper. Since around 3400 BCE‚ the ancient Sumer of Mesopotamia created the first letters recognized nowadays as the precursor of the writing. Therefore‚ human beings used to always look at books and former writings to learn about their
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the strawberry cultivation industry of our country. This is a very new industry in our country‚ and while the growth has slowed down in the last years‚ this industry still provides entrepreneurs with potentially massive returns. 1.1 Objectives The primary objective of the report is to Outline a business plan for production and cultivation of strawberries in Bangladesh. Some specific Objectives include: Develop an overview of the strawberry industry Run the financial analysis
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September 29‚ 2014 Footwear Industry Analysis When you wake up and get dressed every morning‚ one of the first decisions you make is what shoes you will wear that day. Depending on the weather and the level of professionalism you are perceived to demonstrate‚ you make your decision. The footwear industry is a large and ever changing industry that caters to the needs of everyone. Although in some parts of the world people are lucky to have one pair of shoes‚ many people‚ including myself‚ have somewhere
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In my opinion the most pertinent Non-traditional threat to the US is the economy. It is the single most important‚ globalized‚ and un-accounted for problem in the US. The current problem is so bad that the US economy is days away from a (partial) default. This would be the first default since possibly the 1700’s at the founding of the nation. The problem with this is the US green back is the reserve currency of the world (all or most investments are made in US dollars). If the US defaults it will
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Coffee Industry Industry Introduction From the discovery of small‚ brightly colored red berries on trees in Ethiopia came the largest imported commodity in the world‚ second only to oil. The coffee bean provides a livelihood for over 20 million people worldwide with an estimated worldwide retail sales expected to grow by a compounded rate of 6.9% from 2005-2010‚ reaching $48.2 billion by 2010‚ according to The U.S. Market for Coffee and Ready-to-Drink Coffee. [1] The two main species of coffee
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AAJ TAK’s News Channel’s Success Story ------------------------------------------------- Price: | Case Code | : | BSTR097 | For delivery in electronic format: Rs. 300; For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges------------------------------------------------- ThemesDifferentiation | Case Length | : | 14 Pages | | Period | : | 2000 - 2004 | | Organization | : | TV - Today Network | | Pub Date | : | 2004 | | Teaching Note
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* Content • Introduction • Performance of the industry • List of major players of the sector. • Legal environment • Social environment • Economic environment • Porter‟s 5 forces model * 3. Introduction • Indian Liquor Industry is divided into 2 broad categories Indian Made Foreign Liquor (IMFL) Country Made Liquor • Indian Liquor Industry with market value of INR 8500 Crore against INR 900 Crore in 1999 & is growing at 12-15% P.A over last 2 yrs. • Shift from country liquor to IMFL because
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master‚ Sachin crosses yet another milestone. But these cricket-savvy arguments rarely bring to light the other dark picture… While cricket’s popularity has increased in India at a exponential rate‚ the fortunes of the other games has fallen to new lows. Hockey –our national game ‚ in which India was considered a super-power has degraded so quickly that team India had failed to even qualify for the Olympics-the international sporting event in which India won medals in its golden era of hockey
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• Which external environment dimensions were most relevant in this case? Why? The most important external environment dimension is the technological. News Corps is a media company which has to evolve and adapt with all technological evolutions. The second is the socio-cultural factor‚ nowadays media are essential‚ technologies are progressing really quickly. People have higher expectations about communication and entertainment so companies have to satisfy the customers and respond to his needs
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II – Industry Analysis 2.1 Industry Description This industry analysis will aid in researching the industry which is the Snack Food industry. We can also determine how the company will compete in the industry. 2.2 Industry Trends The progressively improved Philippine economy towards 2012 and 2013 was seen to benefit sweet and savoury snacks. Also‚ the higher purchasing power translated into greater purchasing ability even for more expensive sweet and savoury snacks‚ allowing greater room
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