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  • Topic: NDTV 24x7, NDTV, NDTV Group
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AAJ TAK's News Channel's Success Story

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Price:|
Case Code| :| BSTR097| For delivery in electronic format: Rs. 300; For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges------------------------------------------------- ThemesDifferentiation|

Case Length| :| 14 Pages| |
Period| :| 2000 - 2004| |
Organization| :| TV - Today Network| |
Pub Date| :| 2004| |
Teaching Note| :| Available| |
Countries| :| India| |
Industry| :| Media and TV Software| |
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Abstract:
Aaj Tak, a 24 hours Hindi news channel in India, was launched in December 2000. Since then, the channel has maintained its lead in viewership in the news segment. The case explores the reasons for the success of Aaj Tak. 

It examines the background of the channel and the circumstances that led to its launch. The case also draws a comparison between Aaj Tak and its competitors such as Zee News, Sahara Samay National, NDTV India (Hindi), Star News, and DD News. 

It also takes a look at the news channels market in India and at the future outlook of Aaj Tak.| | -------------------------------------------------
Issues:
» Strategies adopted by a news channel to differentiate itself in a cluttered market

» Role of programming for success in crowded market

» Role of branding for success in a cluttered news channel market -------------------------------------------------
Contents:
 | Page No.|
Making News| 1|
The India Today Group| 2|
A Note on News Channels| 4|
Aaj Tak's Strategy| 6|
Future Outlook| 10|
Exhibits| 12|
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Keywords:
Aaj Tak, 24 hours, Hindi, news channel, India, December 2000, lead, viewership, background, comparison, Aaj Tak, Zee News, Sahara Samay National, NDTV India, Star News, DD News

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NDTV
New Delhi Television Limited (NDTV) (BSE: 532529, NSE: NDTV), is an Indian commercial broadcastingtelevision network founded in 1988. It was founded by Prannoy Roy, an eminent journalist and current chairman and director of NDTV Group. NDTV is an acronym for the original name of the company, New Delhi Television.[2] On 30 July 2011, K. V. L. Narayan Rao, was elevated to executive vice-chairperson. Vikram Chandra took his position as group chief executive officer.[3] New Delhi Television is among India's top broadcasters and has twenty-three offices and studios across the country. Its three national news channels NDTV 24x7 (English), NDTV India (Hindi) and NDTV Profit (Business news) form the core of the company. Each year the channel also gives the NDTV Indian of the year awards. * |

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Channels of NDTV Group
Channels of NDTV Group are:
* NDTV 24x7 - English News channel.
* NDTV India - Hindi News channel.
* NDTV Profit - Business News channel.
* NDTV Good Times - Lifestyle channel; JV between NDTV Group and United Breweries Group * NDTV Hindu- English Chennai Based News Channel, with The Hindu Group International
* ATN NDTV 24x7
* NDTV Worldwide
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Notable personalities
* Vikram A Chandra, Group CEO[4]
* Barkha Dutt[5]
* Pankaj Pachauri (former senior editor of NDTV India, left NDTV to join PMO as Media Advisor)[6] * Nidhi Kulpati
* Nidhi Razdan
* Sachin Khanna
* Vinod Dua
* Appan Menon
* Vishnu Som
* Ambika Anand
* Ravish Kumar
* Siddharth Vinayak Patankar
* Kamal Khan
* Rajiv Makhni
* Naghma Saher
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Philanthropy and social initiatives
NDTV organises campaigns through its channels to support education, rural electrification, and awareness on climate change. Some of its campaigns are as follows:...
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