15‚ 2013 English 101 The Devices of Advertising In his essay “With These Words I Can Sell You Anything” William Lutz informs readers about devices companies use to get people to buy their product. He explains many devices and techniques used in ads or commercials and how each of them work. There are many devices explained but there are 7 devices that are used most frequently. A dramatic claim uses a word and presents a dramatic claim after. Meaningless words are verbs that make it seem as if the
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Behavior and Message/Creative Technique The advertisement I chose to discuss is for Skechers Shape-ups. I found this ad in the consumer-based magazine‚ Cosmopolitan. Segmenting‚ Targeting‚ Positioning Cosmopolitan’s target audience as a means to satisfy their desires to learn about sex‚ fashion‚ and beauty while continuing to subliminally reinforce the contrasting notion that women are flawed individuals and must change themselves to be more readily accepted by men and the rest of society. Cosmopolitan
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was used as a douching method for women and this advertisement published in the 1950’s is sponsoring Lysol as a feminine hygiene product. As a visual argumentative piece‚ Lysol uses several warrants and attributes to prove its point‚ that Lysol was gentle enough to be used as an internal cleansing product. Lysol was a “Homemade” contraceptive‚ used in place of the more expensive forms such as condoms or pills. According to Nicole Pasulka in her essay When Women Used Lysol as Birth Control‚ Lysol
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In Spring of 2014‚ the lingerie store‚ Aerie‚ started an ad campaign never been seen in lingerie ads. All aerie ads now feature the hashtag #aerieReal and all models in the ads are untouched. Now‚ any aerie ad shown in the store‚ television‚ magazines and billboards feature untouched models in undergarments. Most advertsiments for womens undergarments are modeled by young‚ beautiful and seemingly flawless women. Models for these ad are retouched until they appear to have the “picture perfect”
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significant. In the beginning of 20th century‚ advertising a product moved from static announcement to a more persuasive manner. Companies were able to realize their customers that they actually need that product. By the end of 20th century the limits of ads agencies grown from print media to the more sophisticated and advance media like television and internet. Effects: Regarding the effects of advertisements‚ it has positive as well as negative effects. Positive effects are that‚ they gives the human
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L’Oreal This magazine ad is about a skin product for women. It says “L’Oreal facial cleanser is proven to remove Acne-causing bacteria in just one wash”. The ad utilizes a female actress because; it shows how well the L’Oreal skin product has helped her skin remain breakout- free. This ad also includes a picture of the product and a face pad to demonstrate how to clean your face when using the product. Although producers claim this acne fighting product works‚ is the L’Oreal facial cleanser worth
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and behavior that is easily recognized and understood to communicate to the audiences. Sometimes stereotype is deliberately set up to stimulate demand particularly in women and beauty business. Producers create needs by using images of ideal women which are unattainable for all but a very small number of women then the stereotype is reinforced to customers by the presence of advertisement. On the one hand‚ this strategy seems to have a powerful effect as beauty industries are
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they are in sports but women have to try harder to maintain their feminine look. But do girls have to look pretty while playing a sport? Cover girl is always making ads about athletes with make up on. They try to show an image that even in sports a girl has to wear makeup. But on the other hand‚ Nike’s ads are about athletes showing their muscular bodies and giving us a message about just being you. Nike ads empower women because they are motivational. Nike has the best ads about athletes‚ simply
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obtaining sex with multiple women makes them a successful person and a better man. There are many brands products that advertisers portray for this very reason. Many products that these advertisers sell are supposedly able to aid a man attract women and obtain sex. A popular product that is marketed this way is Axe body spray. An ad for “Axe Essence Body Spray” is an example of how advertisers take advantage of the use of sex appeal for men. The ad implies that using Axe Essence body spray you
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tagline and the ad both call for spreading happiness which results in strong positive branding. * The ad has a catchy jingle. When someone recalls the jingle‚ he /she will instantly recall the coca cola brand as well. * The ad is short and concise‚ providing necessary information about the price of the product and the volume of soft drink found in a standard bottle. * The advertisement asks us to spread happiness to others by sharing a coca cola with them. Thus the ad is successful in
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