mix is the term used to describe a business’s total marketing communications program. KEY POINTS A promotional mix is the term used to describe a business’s total marketing communications program. It specifies how much attention to pay to each of the five promotion subcategories‚ and how much money to budget for each. Advertising - Presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. Personal selling - A process of helping and persuading one or more prospects to purchase
Premium Marketing Advertising Sales
Chapter 1 Marketing Creating and Capturing Customer Value 1) According to the five-step model of the marketing process‚ the first step in marketing is ________. A) capturing value from customers to create profits and customer equity B) constructing an integrated marketing program that delivers superior value C) building profitable relationships and creating customer delight D) understanding the marketplace and customer needs and wants E) designing a customer-driven marketing strategy Answer D
Premium Marketing
THE ROLE OF PACKAGING IN STRETEGIC MARKETING You may ask yourself the question what is packaging? Its something that you may not even notice it just holds your product together. If that is what you answered you are very mistaken. Ok yes packaging holds your product together but that is not the only function. Lets take a deeper look into the world of packaging and discover what packaging is all about. HISTORY OF PACKAGING The first packages used the natural materials available at the time: Baskets
Premium Marketing
Global MKTG 1064 Lecture One: INTRODUCTION TO GLOBAL MARKETING JAN 2013 Semester 1-1 LEARNING OUTCOMES OF THE COURSE (READ YOUR COURSE GUIDE !!!) 1-2 ASSIGNMENT: GROUP REPORT (50%) (3000- 5000 word Marketing Plan/ Feasibility Study) Note: make sure the proportion of content that you write matches the marks distribution 1-3 PREPARING FOR THE GM PROJECT REPORT 1. The project must be researched progressively- last minute work would lead to poor grades 2. You have been
Premium Marketing International trade
Exchange Rate Determinants in Mogadishu in 2011 Ibrahim Mohamed Ibrahim SIMAD University ibrahimkhaliil@yahoo.com Abstract The purpose of this study was to examine the determinants of the exchange rate this study was set to analyze the Exchange Rate determinates in Somalia in due to 2011. There are two factors that are assumed to have strong relations with exchange. Descriptive and regression analysis was used to draw up the satisfactory conclusion. SOS-1 and SOS-2 were determinants
Premium Regression analysis
The Columbian Exchange or Grand Exchange was the widespread transfer of animals‚ plants‚ culture‚ human populations‚ technology and ideas between the American and Afro-Eurasian hemispheres in the 15th and 16th centuries‚ related to European colonization and trade after Christopher Columbus ’ 1492 voyage. Although unlikely to be intentional at the time‚ communicable diseases were a byproduct of the Exchange. The contact between the two areas circulated a wide variety of new crops and livestock‚ which
Premium Indigenous peoples of the Americas Americas Spain
What is the definition of marketing? What are the benefits and drawbacks of incorporating marketing into the sales function of an organization? Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not. What is the definition of marketing? “Marketing is the recognition and reunion of the human and social or cultural requirements. There is one of the best and smallest meaning of the marketing is the congregation of desires beneficially”
Premium Marketing Sales
Pam: What is Social Exchange Theory? Social Exchange Theory is an important social psychology concept that concerns social changes as a process of interactive exchanges between different people. This theory is often used within the business world to explain and analyze commercial transactions. < h3>What is the History of the Theory? Social Exchange Theory has strong roots in the fields of economics‚ sociology and psychology. From a historical perspective‚ early psychologists focused on the principles
Premium Sociology Morality Ethics
How to Setup Exchange Server 2007 SP1 Follow the steps below to correctly configure your Exchange Server 2007 SP1 email server for general use. Note that for this document we are assuming you are installing Exchange 2007 SP1 on Windows Server 2008 64-Bit. * Pre-Installation Checklist * Install Windows Server 2008 64-bit version * Configure your static IP address * Activate Auto Updates * Add role - Active Directory Services * Add role - Active Directory Lightweight
Premium E-mail IP address Domain Name System
Exchange rate development in Ethiopia Monetary Development The legal tender currency of Ethiopia was issued on 23 July 1945 by defining the monetary unit as the Ethiopia dollar (E$) with a value of 5.52 grains (equivalent to 0.355745 grams) of fine gold. The linkage with fine gold was in accord with the monetary system established by the Bretton Woods Agreement of 1944. For the five years following the proclamation of the national currency (1945–1950)‚ money supply of the country was determined
Premium Foreign exchange market Bretton Woods system Exchange rate