The Royal Selangor Pewter: STP Strategy and Marketing Mix. (Written by: Wong Eu Jun of DIA201204.) Founded by a man named Yong Koon in 1885‚ Royal Selangor Pewter is a Malaysian pewter manufacturer-retailer which has since become the largest global brand leader in the line of pewter objects manufacturing and a prominent one in the metal craft industry. It is also recognized as a very highly celebrated Malaysian brand icon because of the success that it has gained throughout more than a century of
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Observation Method 14 3.5 Survey Research 15 4.0 Data Analysis 16 5.0 Conclusion 18 6.0 Appendix 19 7.0 References 20 1.0 Introduction 1.1 Background Royal Selangor was founded in Malaysia in 1885 by Yong Koon; the Royal Selangor pewter factory is based in Setapak‚ Kuala Lumpur with a workforce of more than 300 skilled craftspeople. During Yong Koon’s time‚ items made were mainly for ceremonial used“such as joss sticks holders‚ incense
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INTRODUCTION R Bes Pewter founded in 1885 by Yong Koon‚ his little shop called Ngeok Foh (Jade Peace)‚ handcrafted pewter objects mainly for ceremonial use - such as joss sticks holders‚ incense burners and candle holders for altars of Chinese homes and temples. The pewter objects sold by Yong Koon were polished with "stone leaf" (tetracera scandens)‚ a wild tropical leaf of a fine‚ abrasive nature. With the arrival of British colonials‚ the offering expanded to include tankards‚ ashtrays and
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Review of STP & Marketing Mix On Under the guidance of DR. reeti agarwal Submitted by: Krishnendu Karmakar (JL13FS23) Arindam Banerjee(JL13FS15) Paritosh Kumar Singh (JL13FS35) Rajneesh Kumar Sharma (JL13FS44) ACKNOWLEDGEMENT Report is an excellent tool for learning and exploration. No classroom routine can substitute which is possible while working in real situations. Application of theoretical knowledge to practical situations is the bonanzas of this report
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Synopsis Royal Selangor‚ a Malaysian pewter manufacturer and retailer that started almost 130 years ago‚ is the largest of its type in the world. It is known as the Icon of Malaysia. Royal Selangor is a classic example of a brand that combines the Asian heritage with global aspirations for growth. By leveraging on historic and contemporary designs‚ it has maintained a certain aura around the brand. It has remained relevant to the times and launched new designs that appeal to the younger crowd and
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The marketing mix in marketing strategy: Product‚ Price‚ Place and Promotion The marketing mix is the set of controllable‚ tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product‚ price‚ place and promotion. The marketing mix can be divided into four groups of variables commonly
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Please change all “P&S Printer” to print model number. MARKETING MIX STRATEGIES Product Samsung has decided that it is time for a new shopping product to be released into the market. Hence‚ Samsung has come up with the Punch & Staple Printer (P&S Printer). The P&S Printer is a all-in-one printer that prints‚ punches holes and staples your work for you. Goods-Services Continuum It is important for Samsung to keep new and old consumers satisfied all the time. So‚ Samsung has to constantly
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Many data collector firms and technology companies are aggressively bringing together people’s TV viewing behaviour with other private data. But cable and satellite companiesare testing and positioning new system designed to show highly targeted ads. The goal of these companies is to stimulate teh civilised tracking which is widely used on people’s personal computer with the new technology that attains their living room. One of the most progressed companies‚ Cablevision Systems Corp‚ has come up
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Thinking about marketing In the last 3 weeks‚ marketing topics that had been introduced such as marketing principles‚ marketing in the firm and marketing environment. All these frameworks content had been shape out very insightful marketing perspective to the class. Market is changing even faster than marketing in this contemporary business world (Tybout & Alicw & Bobby & Philip‚ 2010). Researcher asserted that yet many of new marketing perspective have not kept pace (Tybout & Alicw & Bobby & Philip
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Introduction 3 Objectives 3 Methodology 3 Understanding marketing mix and the four Ps 4 Marketing Mix Strategy Using Four P’s 6 Product 6 Product differentiation 7 Feature 7 Ingredients 8 Quality 8 Packaging 9 Price 10 Discount 12 Allowances 12 Payment Period or Credit Terms 12 Place 13 Channels 14 Transport 15 Coverage 15 Promotion 16 Sponsorship 18 Personal Selling 19 Public Relations 19 Internet marketing 19 Sales Promotion 20 Advertising 20 Conclusion 21
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