Quaker Oats- Gatorade/Snapple Background Quaker Oats acquired the Gatorade brand in 1983 but the sports drink actually was developed in 1965 for the University of Florida Gators. At the time of the acquisition Gatorade sales were about $100 million. But the most notoriously known sports drink would grow in sales to over $1.1 billion worldwide by 1994. Gatorade wasn’t the only division produced by Quaker Oats. The company also had divisions in breakfast foods‚ pet foods‚ golden grains‚
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KEL182 CHRISTIE L. NORDHIELM Quaker Oats’s Oatmeal Division Polly Kawalek emerged from Bob Morrison’s office after her annual review in December 1998. By any measure‚ 1998 had not been a successful year for Quaker Oats’s oatmeal division (“Oatmeal”)‚ and culpability fell on Kawalek’s shoulders. It had been the warmest winter in memory across the country‚ causing demand for oatmeal to drop‚ and failed product releases had cost sales and led to trade marketing spending deficits. Furthermore
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A Supplier Alliance at Quaker Oats Summary Quaker Oats Company of Chicago‚ IL formed an alliance with Graham Packaging of York‚ PA. Graham is a leading global manufacturer of custom blow molded plastic containers. Plastic bottles are the largest single quantity and cost item purchased by Quaker Oats. Gatorade had captured over 82% of the global market share in the sports beverage industry. The purchasing department established a goal of lowering the bottling cost $10 million to $15 million per
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PENDAHULUAN Latar Belakang Masalah Perjalanan waktu telah membuat model pemasaran berubah. Ketika paradigma marketing bergeser dari marketing 1.0 ke marketing 2.0‚ dari product centric ke customer centric era‚ dunia seakan mendatar. Tidak ada lagi siapa yang di atas dan siapa yang di bawah. Tidak ada lagi kekuasaan produsen untuk menjejalkan apa yang mereka jual kepada konsumen karena konsumen semakin banyak tahu dan banyak pilihan. Posisi produsen dan konsumen kini sejajar. Tidak ada lagi
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Henry Parsons Crowell founder Quaker Oats. He was an American businessman and humanitarian. He had numerous accomplishments and impacted the lives of millions of people‚ but most importantly‚ he was known as a Christian man who funded many Christian initiatives (Giants for God‚ 2013). He was one who also had good leadership skills‚ which helped to make him one of the most successful business moguls of his time. Still today‚ rice cakes‚ shakes‚ know the name Quaker Oats in households around the world;
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Materiel Acquisition Management MGT 5084 Case Study – A Supplier Alliance At Quaker Oats Gatorade product is a type of flavored non-carbonated sports drink manufactured by PepsiCo and derived from the school’s football team‚ the Gators. In 1983‚ Quaker Oats Company purchased Gatorade sports drink which later acquired by PepsiCo in 2001. Gatorade is known as the 4th-largest brand of PepsiCo‚ in term of worldwide annual retail sales. Some of its competitors were Powerade‚ Vitaminwater worldwide
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POSITIONING Quaker Oats – Brand Equity and Positioning Abstract Brand equity and positioning are integral parts of any marketing campaign. Any product or service needs to provide value to its customers in order to be successful. A personal interview and research reveal information about the Quaker Oats brand‚ how it created equity and its position in the market. Having a solid foundation and keeping up with changes in trends and society are the keys to a successful brand. Quaker Oats – Brand Equity
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SNAPPLE – An Introduction Started in 1972 by selling all-natural apple juice “100% Natural”- the business mantra Alternative beverage category drink Product portfolio includes juices‚ iced tea‚ lemonade‚ water By 1994‚ had sales revenue around $674 m Distributed mostly through cold channels Promotion of Snapple was an offbeat blend of PR and advertising Had huge success by creating a spokesmodel for the brand: Wendy Kaufman Brand promoted through radio programs by Stern
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today‚ Snapple‚ originally was manufactured in 1972 as an all-natural apple juice business in Greenwich Village. Arnie Greenberg‚ Leonard Marsh‚ and Hyman Golden founded the Snapple Brand outsourcing production and product development building their network of distributers across New York City. Despite many product flavors that were failures‚ premium pricing balanced everything out and Snapple was still able to generate revenues. Unlike Snapple‚ from 1972 to 1993‚ much start up juice companies had
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Snapple Case Analysis In 1972‚ Snapple had a modest beginning in Brooklyn‚ New York. Initially‚ Snapple beverages were sold to health-food stores and Snapple became successful by launching innovative products‚ based on fruit juices and teas‚ into the beverage market. Snapple was a brash newcomer which won over New Yorkers and soon the rest of the US. Homemade freshness and endearing amateurism was a part of the Snapple brand. Some brands just want to have fun and from birth Snapple was one
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