better during athletic competition. Gatorade was started in 1965. It was invented due to the fact that many Florida Gator Football players had been affected by the heat. Gatorade was born to help replenish electrolytes and fluids that had been lost during competition. After Gatorade was introduced the Gators went 7 and 4 and claimed it to be the effects of Gatorade. Today Gatorade can be found everywhere. It is on almost every sideline and every bench. Does Gatorade really help that much or is water
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strategy for Snapple ’s recovery after a three year trend of declining sales under the management of Triarc Companies. Sales had declined almost 35% in three years (from $674 MM in 1994 to $440 MM in 1997) and had the profile that the company had achieved great success with was diminished. Issues History: Small company origins based on authenticity and trust in consumers eyes. (ref. Exhibit 6 Pivotal Characteristics) This was evident in the initial mantra of the company "100% Natural"
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Snapple Case Study: What were the key decisions that contributed to Snapple’s early success in the period 1972-1986? • First‚ Snapple offered a broad line of beverage products accompanied with 100% Natural that appealed to young‚ health conscious New York professionals in the 1980s. • Second‚ Snapple’s proximity to New York City proved to be beneficial for marketing its products. Exposure to the media and celebrities helped the local company gain national attention. • Third‚ outsourcing the
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Product: The Snapple product line is vast and spans many different flavors‚ many of which were unpopular. Only a handful of flavors held the product afloat‚ this in effect was due to the premium pricing of the product. The product in itself was marketed with the accompanying mantra of “100% Natural” and proved to be quite popular among a very difficult to define market segment. Snapple was neither defined as a “lifestyle” brand or a “fashion” brand‚ it was somewhere in the middle‚ generally grouped
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Gatorade: The G Series Mustafa Hamade‚ Mike Militello‚ Mahmoud Farhat‚ Salmaan Ahmad‚ Aqueelah Abdullah‚ Somaya Elkattan Marketing 352-002 Chris Samfilippo 12/14/2010 Table of Contents Introduction………………………………………………………………………………..3 Executive Summary……………………………………………………………………….3 History……………………………………………………………………………………..3 Previous Marketing Strategies…………………………………………………………….6 Product Placement………………………………………………………………………...9 Gatorade’s Objective: Reverse Market Share Loss……………………………….……..12 Poor
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SNAPPLE In this case the important question is: “What should Mike Weinstein do?” However‚ to address this question it is best to look at the history of Snapple and consider the following issues: In the period of 1972 to 1993‚ why do you think that Snapple flourished when so many small startup premium fruit drinks stayed small or disappeared? Explore each of the Four Ps (as you decide where to give credit). Now look at the period from 1994 to 1997. Did Quaker make an error in buying Snapple
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carbohydrate-electrolyte beverage that unlike water kept the players hydrated (www.gatorade.com). This formula was proven successful when the Gators began to play hard throughout games while their opponents struggled in the last quarters. Gatorade was a success and by fall 1967 Stokely-Van Camp had secured rights and began marketing Gatorade nationwide. In 1983‚ the Quaker Oats Co. purchased Stokely-Van Camp and it launched Gatorade from a sleepy little brand into superstardom (Kays‚ 1). Since 1983‚ Gatorade has enjoyed
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Gatorade is a flavored non-carbonated sports drink manufactured by the Quaker Oats Company‚ now a division of PepsiCo. Intended for consumption during physically active occasions‚ Gatorade is formulated to rehydrate and replenish fluid‚ carbohydrates and electrolytes. Robert Cade‚ Dick Malonis‚ Harry James Free‚ and Dana Shires were the medical researchers at the University of Florida who created Gatorade in 1965. The Gators football coach‚ Ray Graves‚ was frustrated with the performance of his
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is a customer-based brand. Snapple is the first company to produce a complete line of all-natural beverages and they were “made from the best stuff on earth.” In 1980‚ Snapple created the non-carbonated ready-to-drink beverages with fruit juices and iced teas. Snapple brand equity: Customers love Snapple The name of “Snapple” is attractive Quirky Logo and packaging Word-of mouth advertising Advertisement with Wendy “the Snapple Lady” is very special Where did Quaker go wrong? What might they have
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Gatorade Corporate Overview Gatorade was the original sports drink. Since its inception in the 1960s‚ Gatorade has dominated the market for sport and isotopic energy drinks. Initially it was developed by university researchers Robert Cade‚ Harry James Free‚ and Alejandro de Quesada for the Florida Gators football team as an electrolyte and carbohydrate replenishing liquid. After the dramatic success of the team‚ other colleges and universities placed large orders to serve their own collegiate sports
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