The Hong Kong Polytechnic University MSc Marketing Management MM579 International Marketing Group Project Hong Kong Airlines – Expansion to India as a Low-cost Carrier Group Members: CHAN Ho Yan Anna (12016408g) CHAN Ling Yin Minty (12016376g) CHAN Tsz Ho Will (12017495g) LAM Yiu Hang Eric (12017557g) SUN Tsz Han Candy (12024075g) Table of Content 1. Introduction 3 2. Current Marketing Mix 4 3. Current Marketing Strategy 6 4. SWOT Analysis 9 5. Expansion
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tourism industry in Hong Kong further lost its lustre? For years‚ a huge amount of tourists from all over the world had flooded into the territory in search for Hong Kong¡¦s shoppers¡¦ and gourmets¡¦ paradise. However‚ recently‚ Hong Kong seems losing its edge in luring tourists. Hong Kong used to supply goods with cheap prices because of its simple tax system which charges low tax on almost every item except cigarette and alcohol. Because of that‚ clothes in Hong Kong are of good quality but
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Hong Kong Cinema The Chinese art form I ’ve chosen to write about is film‚ with an emphasis on Hong Kong Cinema. I enjoy movies‚ in particular action films. Hong Kong Cinema has produced some of the best action films I have ever seen. I will discuss three Hong Kong Action genres‚ Martial Arts films‚ the Kung Fu Comedies and the Triad films. My first experience with Hong Kong Cinema came in the 1970s with Martial Arts films. Martial arts‚ emphasizes self-strengthening‚ therapeutic exercise
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to study and evaluate the implementation of customer relationship management strategy in Hong Kong Disneyland. Hong Kong Disneyland is a famous international company over the world. It vision is to provide the quality service on the ceremony to customers and to provide them special unique experiences. We have conducted an interview with a supervisor of customer relationship management department of Hong Kong Disneyland concerning their special customer management strategy. For example‚ how it provides
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provide an overview is Hong Kong. Hong Kong is one of the two special administrative regions of the People ’s Republic of China; the other is Macau. Hong Kong is situated on the southeast coast of China at the mouth of the Pearl River facing the South China Sea. Covering an area of 1‚104 square kilometers (425 square miles)‚ the territory is made up of Hong Kong Island‚ the Kowloon Peninsula and the New Territories. At the core is Victoria Harbour‚ which separates Hong Kong Island from Kowloon and
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Final Project Topic: 3 Hong Kong Lecturer: Calvin WAN Date: 26th November‚ 2013 Group Members: Leung KIT Chow YoYo Leung Tania Ma Tony Siu Ching Man Water Contents a. Executive Summary b. Description of 3HK & Reason c. Marketing Objective d. Environmental Analysis e. SWOT Analysis f. Segmentation g. Targeting h. Positioning i. Evaluation(4Ps) j. Recommendation k. References & Appendices l. Member’s Contribution Executive Summary 3 Hong Kong (3HK)‚ as being one of the
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most important success factors in the theme park business? Well-defined vision: One of key success factors is Disney¡¦s vision that is giving eternal life to cartoon characters and creating a place where people can meet these life-size characters. This vision helps Disney to persevere to provide different kind of rides and tame entertainment to visitors. Obviously‚ Disney¡¦s heritage and traditions attract visitors worldwide. Balanced entertainment offering: A successful theme park should also
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The IKEA store in Hong Kong is one of the franchise stores in the Asia Pacific region‚ having started business in 1975. Since then‚ IKEA has become the leader in the home furnishing industry. Source : The information in this case is extracted and adapted from the website of IKEA Hong Kong. Tasks Browse the website of IKEA Hong Kong (http://www.ikea.com/hk) and even conduct site-visit on one of its local branches to evaluate the Marketing Strategy of the firm in Hong Kong. Do not just copy
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Hong Kong Protest 1. Introduction ‘International relations’ is often short for IR‚ and it has various definitions by different people. Some people define it as the diplomatic- strategic relations of states and the characteristic focus of international relation is on issues of peace and war‚ cooperation and conflict. While some scholars see it as about cross-border transactions of all economic‚ kinds‚ social and political‚ and international relation is more likely to study the operation of non-state
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CHAPTER 2 McDonald’s in Hong Kong: Consumerism‚ Dietary Change‚ and the Rise of a Children’s Culture James L. Watson On a cold winter afternoon in 1969 my neighbor‚ Man Tsochuen‚ was happy to talk about something other than the weather. Over tea‚ Mr. Man continued the saga of his lineage ancestors who had settled in San Tin village‚ Hong Kong New Territories‚ over six centuries earlier. Local history was our regular topic of conversation that winter and the story had already filled several
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