"The entrepreneurs at twitter building a brand a social tool or a tech powerhouse" Essays and Research Papers

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    Challenges for social entrepreneurs The field of social entrepreneurship is growing rapidly and attracting increased attention from many sectors. The term itself shows up frequently in the media‚ is referenced by public officials‚ has become common on university campuses. One of the most important reasons behind the popularity of social entrepreneurship is the inherently appealing stories about entrepreneurs and how they confront challenges. Finding the funding‚ building strong infrastructure

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    Murphy 12 October 26 Twitter Phenomenon Living in an Era where digital and social media is on the rise every single day‚ Author Clive Thompson presents to us on how twitter creates a sixth sense. When one thinks of sixth sense one automatically thinks psychic-like abilities. However‚ in this context Clive explains to us social proprioception through websites like twitter. Social proprioception-is giving a group of people a sense of itself. In more layman terms‚ social proprioception is ones

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    Using Twitter to Effectively Make a Brand Reach Out to the Millenials Twitter is an online free micro blogging and social networking site founded by Biz Stone and jack Dorsey in 2006. It enables those using it to read and send tweets‚ which are 140-character short bursts of information. Users can also include in the tweets links having other content and broadcast them either publicly or privately. Companies and many business firms are nowadays using it as a way of engagement with customers. It offers

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    Building Brand Equity

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    http://www.sb.iub.edu.bd/internship/spring2006/0110234.pdf Internship Report Spring 2006 A research to explore customer satisfaction level of customer in context of Berger Paints Color Bank‚ Bangladesh. Submitted by‚ Md Assad Kibria (ID #0110234) Submitted to‚ Mr. Sohel Islam School of Business Independent University‚ Bangladesh April 30th‚ 2006. Dated: April 30th‚ 2006 Mr. Sohel Islam Internship Adviser School of Business‚ Independent University‚ Bangladesh. Baridhara‚ Dhaka.

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    Case: BIOCON LTD. Building a biotech powerhouse Reasons for success of Biocon Ltd. in the past: Sequential growth strategy: Biocon added businesses like enzymes‚ biopharmaceuticals‚ research services and drug development that were interlinked. Consolidation of core skills: Biocon had consolidated its core skills in enzymes (known to be the building blocks of biotech)‚ established a footprint in biopharmaceuticals (which helped generate regular cash flow) and partnered with global firms (serving

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    Social impact of tech

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    Social Impact of Technology Technology can be defined in two ways; the social definition – ‘Technology is defined as specific information and know-how related to development or production that is used to improve efficiency and communication’. Also UNESCO’s 1985 definition of technology – ‘Technology as ‘the know-how and creative processes that may assist people to utilise tools‚ resources and systems to solve problems and to enhance control over the natural and man-made environment in an endeavour

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    What are you up to? - Twitter‚ of course Twitter is a great social medium. There are more people than you could imagine‚ tweeting at this very moment. It is a phenomenon which by the looks of i will remain popular for decades. In the following article‚ I will emphasize some of the advantages and disadvantages of using it for business‚ political and social purposes. The “hunch” Back to where it all started‚ a CEO of a company called ODEO‚ hired an engineer named Jack. His name was Evan Williams

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    A Dream of A Social Entrepreneur “I have a dream that in the near future‚ Ecolife Café will become the bridge of knowledge for people in Phu Long and promote Community Ecotourism for the Protection of Mangrove so that tourists and foreigners will know and love the community initiatives to protect the green environment here‚ and then have a chance to experience life with local people in our island.” Lying on the coastal island of Cat Hai‚ Hai Phong City‚ Phu Long commune’s population is consisted

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    different brand strategies. Lenovo desired to clearly communicate an authentic value proposition for the newly combined resources of their firm. With this‚ we would recommend a Synergy branding strategy in the short term and a Master Brand approach in the long term. We feel this co-branding approach will further align Lenovo’s brand to their mission of “putting more innovation in the hands of more people so they can do more amazing things” by creating broader consumer appeal and greater brand equity

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    Building Brands for Rural India” By Himanshu Shekhawat Lecturer‚ Department of Management Studies‚ Poornima Group of Colleges‚ ISI-2‚ Sitapura Institutional Area‚ Jaipur E mail: Himanshu.shekhawat@gmail.com Abstract India is a very large country with 3‚700 towns and 6‚ 00‚000 villages. A rural market is a village with a population of less than 5000. But since the larger villages and the smaller towns are witnessing an explosion in growth‚ they are collectively known

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