1 About Reebok Founded by: Joseph William Foster‚ 1890 in UK. Sub Brands Reebok EasyTone •Toning and shaping Reebok ZigTech •training activities Reebok RealFlex •flexible movements Reebok Classic Collections 2 Brand Owning Organization Subsidiary of Adidas Group since 2006 Uli Becker – president of Reebok 8‚000 employees 2010 – revenue of € 1‚603 billion (19.3 % growth) 3 Overview of Reebok EasyTone 2007 – Run Easy & “There are two people in
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Samsung.com History Samsung has a very long history dating back to the 1940s. . Firstly‚ Samsung Store was founded by Lee Byung Chull in 1938 as a small company. This is the beginning point of a worldwide known brand‚ Samsung. Korean War is the turning point for this small company. After the war‚ Samsung Company was developed in many different fields and this brought prosperity. During its history‚ Samsung was supported by many people and associations and sometimes
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Management and The Body Shop In this paper I will be taking a look at basic management functions. The approaches‚ and the synthesis of two views of management. I will attempt to take an overview of culture and its effect on a company. In today’s changing global environments many companies have joined the open trade policies‚ and existing foreign opportunities available to growing companies with positive views and socially responsible attitudes. It all sounds like a lot to cover in a short essay
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An article extracted from StarBiz on the 15th December 2007 about The Body Shop discusses social and ethical issues such as natural environment‚ social responsibility and moral appeals. Natural environment includes “natural resources which are needed as inputs by marketers or which are affected by marketing activities” (Kotler‚ Brown‚ Adam‚ Burton & Armstrong 2007‚ p.182). In the article‚ The Body Shop is aware of global warming and has taken the effort to lower the amount of wastage they produce
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Dell Brand Audit Brand Inventory History Dell Computer was founded as PC’s Limited in 1984 by Michael Dell. It is one of the largest hardware manufacturers and computer corporations. Dell Computer mainly develops‚ sells and supports computers and related products and services. Dell grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008 it held the second spot in computer-sales within the industry behind the Hewlett-Packard Company. The company
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An important part of the brand inventory is brand aesthetics. Brand aesthetics is described as logos‚ name‚ packaging‚ and color. The aesthetics of the Target brand is something that is very important to the corporation. When Target first started carrying their own brand‚ they decided to use the target as a logo on all their products. They decided to move away from this because it put the Target brand at risk of being overshadowed by the national brand equivalent. They also wanted to live up to their
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THE BODY SHOP: SOCIAL RESPONSIBILITY OR SUSTAINED GREENWASHING? Suatu bisnis awalnya hanya bersaing secara kompetitif dengan strategi yang unik‚ yaitu product leadership‚ operational excellence‚ dan customer intimacy (Treacy dan Wiersema dalam Niven‚ 2006). Namun‚ tampaknya hal tersebut menjadi monoton dan perlu terobosan baru dalam berbisnis. Salah satu terobosan dalam bisnis yang mampu memperketat persaingan tersebut adalah social responsibility. Social responsibility dikemukakan oleh Friedman
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Brand Audit: Nokia... What’s Next? Introduction Click on the Nokia Philippines website and you will get the image above. This pretty much sums up Nokia at the end of 2014. A long history of dominance in mobile communication has succumbed to the pressures of innovation (and lack thereof). Nokia will go down in history as a case of “What not to do!”. Beset with declining sales‚ Nokia merged with Microsoft and licensed its Lumia and Asha line to the software giant. By the end of 2014‚ Microsoft dropped
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2012 Submitted by: Farhan Farooq Ali FA07-MB-0043 Submitted to: Sir Baber Wahab Marketing Management Market Audit Sports and Energy Drinks UK Market Focusing on the Microenvironment of Red Bull Table of Contents 1.0 Introduction 4 2.0 Industry Analysis 5 2.1 Market Analysis 5 2.2 Growth 7 3.0 Market Focus: Red Bull 13 3.1 Red Bulls Strategy 13 3.2 Porter’s Five Forces 13 4.0 Conclusions & Recommendations 18 5.0 Reference 19 Executive Summary Red
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Brand Audit Proposal Brand: The McDonald’s Corporation Basic Brand Information: McDonald’s is one of the most recognized brands in the world. Since 1940‚ McDonald’s a grown to be the world’s largest hamburger fast food chain. While McDonald’s has a large array of customers they tend to focus on three target customer groups: families with young children‚ the “urban working commuter on the move and teenagers. For families‚ parents see McDonald’s as a treat to their children while the children
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