The Association of Business Executives Certificate IB1209 1.1 IB Introduction to Business afternoon 2 December 2009 1 Time allowed: 3 hours. 2 Answer any FOUR questions. 3 All questions carry 25 marks. Marks for subdivisions of questions are shown in brackets. 4 No books‚ dictionaries‚ notes or any other written materials are allowed in this examination. 5 Calculators‚ including scientific calculators‚ are allowed providing they are not programmable and cannot store or recall information
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mutual interest b. mutual gain c. innovation d. needs met e. none of the above (Answer: b; p. 495; Moderate) 2. You have just read the latest survey about consumers’ attitudes toward current marketing practices. It reveals that consumers in general hold _____ attitudes. a. mixed b. slightly unfavorable c. moderate d. A and B e. belligerent (Answer: d; p. 495; Easy) 3. Many critics charge that the American marketing
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CONFERENCE OF “INTERNATIONALISATION AND e-COMMERCE” Organised by Chamber of Commerce Very good morning to Mr Chairman‚ special guest‚ speaker‚ businessman or businesswoman and to all lucky person who site here today. First at all‚ I would like to thanks to our organiser‚ Chamber of Commerce that invite me to give a talk in this main session. In my remarks today‚ I will briefly review on the “Internationalisation and e-Commerce”. Before that‚ for your information‚ I’m Information System Manager
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Question 1 Company History‚ Product and Services Ebay was Founded in September 1995 by Pierre Omidyar in his San Jose living room (Bjornsson 2001)‚ he created a flea market in cyberspace when launched online auction service Auction Web. Making a name for itself largely through word of mouth‚ the company incorporated in 1996‚ the same year it began to charge a fee to auction items online.The company changed the name to eBay in 1997 and began promoting itself through advertising. By the middle of
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Patrick E. MURPHY 2013/08/AL/ISIC Marketing Ethics: A Review of the Field N. Craig Smith* Patrick E. Murphy** This paper is published in the book: Marketing Ethics‚ N. Craig Smith and Patrick E. Murphy‚ (London: Sage‚ 2012). * The INSEAD Chaired Professor of Ethics and Social Responsibility at INSEAD‚ Boulevard de Constance 77305 Fontainebleau cedex‚ France. Email: craig.smith@insead.edu ** Professor of Business and Marketing at the Mendoza College of Business at the University
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to E-Business & E-Commerce Chapter 1: Framework for ECommerce Topics Covered Objectives How big is E-Business? What is E-Commerce? What is E-Business? How does E-Business differ from ECommerce? E-Commerce Framework Summary Further reading 2 April 25‚ 2012 Objectives Describe briefly the past‚ present and future of e-business Describe e-commerce Provide an example Provide an example Describe e-business Differentiate between e-commerce
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E-BUSINESS ORGANISATION: PETRONAS Value Chain: Support Activities Firm Infrastructure: -PETRONAS is the national oil and gas company of Malaysia and is wholly-owned by the Government of Malaysia. Together with its subsidiaries and associated companies‚ PETRONAS‚ a fortune global 500’s largest corporation in the world. -Fortune ranks PETRONAS as the 75th largest company in the world and the most profitable in Asia. HR Management: -PETRONAS provide industrial training programme for undergraduates
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Opening Cases‚ Insight Cases‚ E-commerce in Action Cases‚ and Case Studies CHAPTER 1 THE REVOLUTION IS JUST BEGINNING Opening Case: Pinterest: A Picture Is Worth a Thousand Words Insight on Technology: Will Apps Make the Web Irrelevant? Insight on Business: Start-Up Boot Camp Insight on Society: Facebook and the Age of Privacy Case Study: The Pirate Bay: Searching for a Safe Haven CHAPTER 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS Opening Case: Twitter’s Business Model Insight on Society:
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Business-to-Business Messages Comm/470 February 4‚ 2013 Communication is the process; through which sender conveys their messages to receiver. The communication can be in form of words‚ gestures‚ voice intonations and other symbols or signs. The communication process cannot be possible without any medium. In the communication process senders and receivers both are the parties involved. Apart from this communication process also needs the technology‚ tools and Channels. All the element of the
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UNIVERSITY OF ST. MARK AND ST. JOHN‚ PLYMOUTH MBA 608 – BUSINESS ECONOMICS ASSIGNMENT 1D THE POSSIBLE ANTICOMPETITIVE EFFECTS OF MERGERS AND ACQUISITIONS AND EVALUATION OF THE EFFECTIVENESS OF EXISTING REGULATIONS AIMED TO REDUCE ANTICOMPETITIVE PRACTICES IN GHANA. BY: COLLINS FRIMPONG OFORI Definition of Mergers and Acquisition The Main Idea One plus one makes three: this equation is the special alchemy of a mergers or an acquisition. The key principle behind buying a company is
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