Chapter 1: Introduction 1.1 Introduction This dissertation is about small to medium sized hotels businesses in Thailand. It will investigate their use of events as a marketing tool. The study conducted online surveys by selected hundred hotels from the travel trade show in Thailand‚ 2010. Moreover‚ two selected hotels are interviewed by telephone and through telephone the results will be analysesis and compared asinto two case studies. The findings of the two different methods will be analysed
Premium Marketing
HISTORY TIMELINE WORLD HISTORY TIMELINE FROM ANCIENT HISTORY TO 21ST CENTURY COPYRIGHT © 2010 - www.ithappened.info Table of Contents Ancient history .................................................................................................................................... 4 100‚000 to 800 BC........................................................................................................................... 4 800 BC to 300 BC...............................................
Premium Roman Empire Byzantine Empire Roman Republic
This page intentionally left blank International Management Culture‚ Strategy‚ and Behavior Eighth Edition Fred Luthans University of Nebraska–Lincoln Jonathan P. Doh Villanova University INTERNATIONAL MANAGEMENT: CULTURE‚ STRATEGY‚ AND BEHAVIOR‚ EIGHTH EDITION Published by McGraw-Hill‚ a business unit of The McGraw-Hill Companies‚ Inc.‚ 1221 Avenue of the Americas‚ New York‚ NY 10020. Copyright © 2012 by The McGraw-Hill Companies‚ Inc. All rights reserved. Previous editions © 2009‚
Premium Management Leadership Strategic management
Klaus Solberg Søilen Geoeconomics Download free ebooks at bookboon.com 2 Geoeconomics © 2012 Klaus Solberg Søilen & Ventus Publishing ApS ISBN 978-87-403-0128-1 Download free ebooks at bookboon.com 3 Geoeconomics Contents Contents 7 1 From geopolitics to geoeconomics 8 2 The legacy of the discipline of geopolitics 21 2.1 The seduction of maps 27 2.2 The seduction of history 30 2.3 The seduction of current events 35 3
Premium
Unit I LESSON 1 Concept of Corporate Strategy LESSON OUTLINE Introduction What is strategy? Why corporate strategy? Levels of strategy Crafting a strategy An ongoing process Summary Self assessment questions Activities References LEARNING OBJECTIVES After reading this lesson you should be able to Define and understand the concept of corporate strategy Identify the different levels of corporate strategy Examine the reasons for developing strategies See corporate
Premium Strategic management
GLOBAL STRATEGY This page intentionally left blank GLOBAL STRATEGY Second Edition Mike W. Peng Provost’s Distinguished Professor of Global Strategy University of Texas at Dallas Chair‚ Global Strategy Interest Group Strategic Management Society Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Global Strategy‚ 2nd Edition Mike W. Peng VP/Editorial Director: Jack W. Calhoun VP/Editor-in-Chief: Melissa Acuna Acquisitions Editor: Michele
Premium Strategic management Business