Strategic Management in A Global Context Instructor: Mark Louis Ulrich Team Project By: Amer Nasser Hanh Nguyen Lars Boelke Wila Yu Airline Industry History: The first ever scheduled airline was launched in St. Petersburg‚ Florida‚ a city not generally considered that can boast of an aviation. But on January 1‚ 1914‚ the St. Petersburg-Tampa Airboat Line was born there--the world ’s first scheduled airline using winged aircraft. A plaque on the entrance to St. Petersburg International
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[2][3][4][5] The majority of Lufthansa’s pilots‚ ground staff‚ and flight attendants are based in Frankfurt.[6] Lufthansa is a founding member of Star Alliance‚ the world’s largest airline alliance. Star Alliance was formed in 1997 together with Thai Airways‚ United Airlines‚ Air Canada and Scandinavian Airlines System. The Lufthansa Group operates more than 500 aircraft and employs worldwide 105‚261 people of 146 nationalities (31 December 2007). In 2008‚ 70.5 million passengers flew with Lufthansa
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Air Asia Fundamentals of marketing Group members: Maha Abdul Muhsin – 0316481 Cheng Joe Ern- 0316764 Choong Mei foong - 0317321 Lee Wee beng - 0317260 Nuraliya Abu Mansor - 0317184 Elisabeth Christine - 0316942 Adam Lee Shyuk Nam- 0317012 AIR ASIA Introduction • AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur‚ Malaysia. • Air Asia was established in 1994 and began operations on 18 November 1996. • On 2 December 2001‚ the airline was bought by former Time Warner executive
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Malaysia Airlines Introduction Malaysia Airlines‚ the country’s national carrier‚ was first incorporated as Malayan Airways Limited (MAL) on 12 October 1937. It was a joint initiative of the Ocean Steamship Company of Liverpool‚ the Straits Steamship of Singapore and Imperial Airways which led to a proposal to the Colonial Straits Settlement government to run an air service between Penang and Singapore. On 2 April 1947‚ MAL took to the skies with its first commercial flight as the national airline
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Asia. AirAsia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines are Thai AirAsia‚ Indonesia Airasia‚ AirAsia Philippines and AirAsia Japan‚ which have hubs in Don Mueng International Airport‚ Soekarno-Hatta International Airport‚ Clark International Airport and Narita International Airport. The low cost structure
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CHAPTER I INTRODUCTION The Mangosteen fruit is visible already to some areas in the country‚ but very few people know the taste or its limited to a certain class of people. So the study focus on creating a product out of this fruit‚ why not an ice cream? Everybody eats ice cream‚ children and adults enjoy eating ice cream‚ but they are used to the traditional flavors like chocolate‚ vanilla‚ ube‚ mango etc. Why Mangosteen? The study shows that it only grows in Davao region‚ by making
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compared the site to other airline websites and though every website look very similar to each other‚ of course different company colors‚ different layout and different order in the menu bar‚ but the main difference was that in SAS‚ Norwegian‚ Thai airways‚ (just to mention some of the airlines that fly to Asia) their start page starts with a box where you can write‚ from where‚ to where and dates. All the websites mentioned the box is in the mid-right side of the page and the fields were you enter
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Kochi‚ Chennai‚ Ahmedabad‚ Kozhikode) * Air Kazakstan * Alitalia (Milan/Malpensa) * Austrian Airlines (Vienna) * Azerbaijan Airlines (Baku) * Biman Bangladesh (Dhaka) * British Airways (London/Heathrow) * Cathay Pacific (Hong Kong) * Condor * Cyprus Airways (Larnaca) * Daallo (Dubai‚ Djibouti‚ Hargesia‚ London‚ Mogadishu‚ Paris) * Dragonair * Egypt Air (Cairo) * Emirates (Abu Dhabi‚ Accra‚ Alexandria‚ Amman‚ Athens‚ Auckland‚ Bahrain‚ Bangkok
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parent company of American Airlines‚ subsequently sold. In the 1990s‚ Scandinavian Airlines British Airways acquired a 20% stake jointly held shares in the company to 49.9%‚ and Lufthansa German Airlines. Spain’s second largest airline ─ ─ Brisbane airlines ─ ─ 95% of the shares acquired. In May 1997‚ Scandinavian Airlines SK and United Airlines‚ Lufthansa German Airlines‚ Air Canada‚ Air Canada‚ Thai
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I. MICROECONOMIC Micro-environment is preferred as ‘the operating system’ which includes the forces that has significant impacts on and can affect the organization’s ability to operate and serve its customer (Chaffey et al‚ 2009). This is influenced by the need of customers and how services are provided to them through the competitors‚ marketing intermediaries‚ and suppliers within the marketplace (Chaffey et al‚ 2009). 1. Customer Airasia provides to its customers the basic flight carrier
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