Strategic Management Coursework 1

Topics: Lufthansa, Star Alliance, Airline Pages: 12 (3363 words) Published: January 29, 2013

Name : WangChao
Student ID : SCKL-00038177
UOG ID : 000749162
Subject : Strategic Management
Module code : BUSI 0011
Lecturer : Mr .Vicknesh
Course : BA(Hons) Business Management
Intake : April 2012

Strategic Management Course Work 2

Introduction:Scandinavian Airlines System (SAS) to provide services to 24 million passengers to and from Europe, North America and Asia. The fleet of 200 aircraft formation services to 100 destinations around the world. Scandinavian Airlines commercial operations management and external environmental factors combine, the goal is to develop aviation pilot. Major hub airports: Copenhagen International Airport, the international airport in Oslo, Stockholm International airport.

Airline partners, eighty-one Scandinavian Airlines SK1946 was established in Denmark, Sweden, Norway, Scandinavia Scandinavian Airlines international routes Nordic air transport flight operations. Started operation on September 17, 1946. SAS 1948, three national airline's European routes and eventually merged in 1951 to form the Union: Denmark (28.6%), SAS SAS Norway (28.6%) and SAS Sweden (42.8%), the equity holders of the Company coordinated operation of equity held by private investors and the government, the other half of the half. Through the acquisition of local airlines in Sweden, Denmark and Norway, Scandinavian Airlines, and gradually control the three countries in the regional market. In 1989, Scandinavian Airlines SK to buy a 18.4% stake in Texas, Continental Airlines, the parent company of American Airlines, subsequently sold. In the 1990s, Scandinavian Airlines British Airways acquired a 20% stake jointly held shares in the company to 49.9%, and Lufthansa German Airlines. Spain's second largest airline ─ ─ Brisbane airlines ─ ─ 95% of the shares acquired. In May 1997, Scandinavian Airlines SK and United Airlines, Lufthansa German Airlines, Air Canada, Air Canada, Thai Airways International, together constitute the "Star Alliance" (STAR ​​ALLIANCE). Scandinavian Airlines has its own mission, to provide the best air transport services. Scandinavian Airlines, according to the different needs of the passengers, flexibility and comfort, and the flexibility of its economy, aviation services, as well as a lot of freedom to choose the terms. Scandinavian Airlines to create an innovative, leading the airline's image. Scandinavian Airlines is to establish the principle of international cooperation. Since its inception, the Star Alliance, the same concept, which provides a convenient connection to the entire global transportation system. Scandinavian Airlines System (SAS) is known as a model of environmental protection industry, and is committed to European concerns about environmental airlines; reduce emissions by 20% by 2020, to maintain further growth air traffic at the same time, the industry's most efficient fuel savings plans. Scandinavian Airlines is the three Nordic countries - Norway, Denmark and Sweden ─ ─ airline alliance. Headquartered in Stockholm, Sweden. Scandinavian Airlines was founded in 1946. Parent company SAS Group (SAS AB). Scandinavian Airlines is a founding member of the Star AllianceIn 1952, Scandinavian Airlines is the first airline to introduce the class of travel in the world, a discounted ticket (under certain conditions). Since then, the aviation industry session followed suit. In 1954, Scandinavian Airlines launched the world's first route over the North Pole. Become the world's first flying by the Arctic airlines flying over the polar routes are to be welcomed in the United States in the 1950s. In 1959, Scandinavian Airlines jetliner. In 1989, Scandinavian Airlines acquired a 18.4% stake in Continental Airlines parent Texas airline, Subsequently sold. In the 1990s, Scandinavian Airlines British Airways acquired a 20% stake to 49.9% of the shares of the company held jointly with Lufthansa. Has acquired...
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