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Strategic Management Coursework 1

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Strategic Management Coursework 1
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Name : WangChao
Student ID : SCKL-00038177
UOG ID : 000749162
Subject : Strategic Management
Module code : BUSI 0011
Lecturer : Mr .Vicknesh
Course : BA(Hons) Business Management
Intake : April 2012

Strategic Management Course Work 2

Introduction:Scandinavian Airlines System (SAS) to provide services to 24 million passengers to and from Europe, North America and Asia. The fleet of 200 aircraft formation services to 100 destinations around the world. Scandinavian Airlines commercial operations management and external environmental factors combine, the goal is to develop aviation pilot. Major hub airports: Copenhagen International Airport, the international airport in Oslo, Stockholm International airport.

Airline partners, eighty-one Scandinavian Airlines SK1946 was established in Denmark, Sweden, Norway, Scandinavia Scandinavian Airlines international routes Nordic air transport flight operations. Started operation on September 17, 1946. SAS 1948, three national airline's European routes and eventually merged in 1951 to form the Union: Denmark (28.6%), SAS SAS Norway (28.6%) and SAS Sweden (42.8%), the equity holders of the Company coordinated operation of equity held by private investors and the government, the other half of the half. Through the acquisition of local airlines in Sweden, Denmark and Norway, Scandinavian Airlines, and gradually control the three countries in the regional market. In 1989, Scandinavian Airlines SK to buy a 18.4% stake in Texas, Continental Airlines, the parent company of American Airlines, subsequently sold. In the 1990s, Scandinavian Airlines British Airways acquired a 20% stake jointly held shares in the company to 49.9%, and Lufthansa German Airlines. Spain's second largest airline ─ ─ Brisbane airlines ─ ─ 95% of the shares acquired. In May 1997, Scandinavian Airlines SK and United Airlines, Lufthansa German Airlines, Air Canada, Air Canada, Thai

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