Case study on low cost airlines (RYANAIR) Preliminary questions: 1. What are your first impressions regarding Ryanair? 2. How would you characterize its marketing strategy? Ryanair (ISEQ: RYA‚ LSE: RYA‚ NASDAQ: RYAAY) is an Irish low cost airline‚ with headquarters at Dublin Airport and its largest operational bases at Dublin Airport and London Stansted Airport. Ryanair operates 182 aircraft on 729 routes across Europe and North Africa from its 31 bases.[1] The airline has been characterised
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CORP 2463 MANAGEMENT AND STRATEGY Report of Ryanair Management issue – Poor Customer Service P12006777 TUTOR: George Kokkindis DATE:06/12/2013 Executive Summary This report mainly evaluates the organizational culture and leadership style of Ryanair with the management issue – poor customer service and in relation to management theories. As one of the best low cost airlines‚ Ryanair consistently focus on cost-cutting but at the same time reveal many problems on its Human Resources
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Examining Ryanair’s Launch Strategy Ryanair was set up in 1985 by Cathal and Declan Ryan‚ as one of the first independent airline servicing the Dublin-London (Luton) route. Ryanair launched its service focusing on delivering first-rate customer service and lowest – simple‚ single – fare @ I£ 98‚ compared to I£ 208 full fare and I£ 99 discounted fare offered by competition‚ Aer Lingus and British Airways. Ryanair Executives believe that Aer Lingus and British Airways’ flights are typically 60-70%
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Assessment of Ryanair’s launch strategy One possible reason why Ryanair chose to enter the Dublin-London route is because the route was reputed to be quite lucrative for both Aer Lingus and BA. It is easy to see why this route is lucrative because the least expensive fare for both carriers were priced at I£208 but operating expenses per passenger was only I£155.1. Ryanair’s publicized fare of only I£98 will help it to attract more passengers than both carriers given that it cost only half the
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Running head: EFFECTS OF TERRORISM Effects of Terrorism in Africa Name Institution Instructor Course number Effects of Terrorism in Africa Terrorism can be defined as the deliberate use of violence by persons or groups to attain certain goals through threatening a large audience‚ further than that of the immediate victim (cited in Crenshaw‚ 1994). Though the intentions of terrorists may contrast‚ their activities follow a regular pattern with terrorist
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Although terrorists use inherent‚ personal reasons to influence others‚ they also take advantage of external factors. Terrorists blame their victims due to cultural pressures through the use of the wording effect and other environmental factors. Bandura defines several social factors that describe how even decent people can be forced to enact savagely. Terrorists use euphemistic language to make their heinous actions seem respectable (129). When giving his speech‚ al-Baghdadi asserts that “Allah
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RYANAIR Introduction This essay is initially going to analyse the LCC (Low Cost Carrier) industry and subsequently focus on Ryanair‚ the world ’s largest low cost international carrier (figure 1). The first part of the assignment is going to apply Porter ’s five forces to the above-mentioned industry‚ then it will look at how the company competes in such environment‚ referring to Porter ’s generic competitive strategies. Finally it will analyse how the company delivers on these competitive
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features(such as reliability‚ clarity of fees‚ availability of fares‚ on-board comfort‚ service‚ etc.) under control‚ which Ryanair cannot handle in various ways‚ resulting in negative thoughts of customers about this company. 3.2 Related problems: Ryanair accumulates ‘hidden’ taxes and other fees‚ restricted customer services‚ and deceiving advertisements. Ryanair imposes charges for anything from checking bags into the hold‚ up to £40‚ to changing the name on your ticket‚ for £110
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What do your overall assessment of Ryanair’s strategy? Although the strategy of Ryanair seems sound‚ I don’t expect it to succeed on the Dublin-London route. By matching service and amenities but pricing well below Air Lingus and BA‚ Ryanair stands to steal customers up to capacity of it’s 44-seat turboprop 4 times a day. This loss of customers‚ though small at this point‚ could likely elicit a strong response from both AL and BA. The Dublin-London route represents one of the few lucrative routes
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The Economic Effects of Terrorism: Counterfactual Analysis of the Case of Israel Dotan Persitz Tel Aviv University † Abstract The paper evaluates the effect of Palestinian terror on the Israeli economy by using counterfactual methodology and quarterly data for the macroeconomic aggregates of OECD countries and Israel from 1980 to 2003. Had there been no terror in Israel since 1994‚ the country’s per-capita GDP in 2003:3 would have been 8.6% higher than it was. Predictions based on low future
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