64 53; Fax: +32 9 264 64 94; E-mail: filip.lievens@ugent.be. Identity and Image 2 Organisational Identity and Employer Image: Towards a Unifying Framework Summary This study aims to bridge two research streams that have evolved relatively apart from each other‚ namely the research streams on organisational identity and on employer branding (employer image). In particular‚ we posit that it is crucial to examine which factors company outsiders (applicants) as well as company insiders (employees)
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Marketing Research Project Proposal I proposed to do my final course project on market research on service quality at Starbucks Coffee restaurants. Background on Company Beginning in 1971 with only one shop in Settle’s historic Pike Place Market for coffee and tea‚ Starbucks has managed to become one of the most successful companies in the world. It has become number one in the coffee industry. As of June 2012 Starbucks owns 19‚763 coffee shops in 59 countries which includes 12‚848 in the
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RES/351 Business Research Summary – Week 1 July 16‚ 2013 The business research process is designed as a tool for management to utilize when exploring profitable products or services for the company. This process entails study of all phases of the company‚ the company’s target market‚ and its customers. Oddly‚ the business research process is not necessarily a structured‚ sequential list of steps. However‚ the process involves understanding
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M2 The limitation of marketing research used to contribute to the development of selected organisations marketing plans. Subway In this assignment‚ I will be looking at the limitation of marketing research. This will involves looking out how marketing research can help develop a marketing plan. Furthermore‚ I will be looking at the weaknesses of development in marketing plan. One reason can be that Subways research including questionnaire might be asked badly towards customers which would
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Marketing Research Assignment – Wendy´s Case Martin Meister – Boston University THE WENDY´S CASE A DEMOSTRATION HOW MARKETING RESEARCH AND ANALYSIS CAN HELP RESOLVING A MANAGEMENT DECISION PROBLEM Martin Meister – martinmeisterg@yahoo.com Boston University - MET AD 856 fall 2012 – Professor Vladimir Zlatev February 27‚ 2012 1 Marketing Research Assignment – Wendy´s Case Martin Meister – Boston University Table of Contents Introduction ........................................................
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The revenue of the software grew year-over-year in May 2010. However‚ software unit sales have eroded further in the first 5 months than in 2009‚ and the average weekly software unit sales declined a further 9.5% for that period of 2010. Total software revenue has declined only 6.7% this year. This is because consumers are buying slightly more expensive games. During January to May in 2009‚ the revenue of Wii increased 10%. Meanwhile the PS3 has increased only 8%. The change in the first 5 months
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INTRODUCTION The seminal work (Hofstede 1994) identifies the generic factors that characterize value systems in different national cultures‚ including those of software and systems developers‚ applying statistical cluster analysis. The analysis was based on questionnaires from more than 50 countries. Each country could be given an index score for each of the following factors or dimensions of national cultures: Power distance characterizes the extent to which people consider it natural that power
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Vanasthalipuram Hyderabad India Local Phone: 040-27764429 12/1/2012 Jay Castle As a marketing product manager for Capital Fitness I was assigned the responsibility of increasing the sales of our products and our personal training services. As a company we have decided to expand by going international; focusing on the booming population of fitness professionals in India. Jay Castle As a marketing product manager for Capital Fitness I was assigned the responsibility of increasing the sales
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10475 – Journal of Management and Marketing Research Target marketing and the product: categorizing products to understand the resulting marketing communication outcome measures Yuvay Jeanine Meyers Howard University ABSTRACT There is an increased expectation for American consumers to be presented with relatable images (Williams‚ Qualls‚ and Grier 1995). The use of Black models is now a commonplace occurrence in African American targeted marketing efforts; however there are a lack of studies
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SUBJECT: The Eight-step Training Model 1. PURPOSE: To provide information on the Eight-step Training Model 2. DISCUSSION POINTS: a. Although not directly referenced in DA doctrine‚ the Eight-step Training Model is used throughout the Army to provide leaders with a model for success to ensure effective execution of training. The Eight-step Training Model‚ as outlined in the FY 02-03 Eighth US Army Command Training Guidance is included below. b. The 18th MEDCOM is currently using a
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