"Target market in car rental company" Essays and Research Papers

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    Rental Car Agreements and Feasibility Study Fort Lauderdale-Hollywood International Airport 1999 through mid-2001‚ Leigh Fisher Associates assisted the Broward County Aviation Department (BCAD) in planning a new consolidated rental car facility at Fort LauderdaleHollywood International Airport and negotiating agreements with the rental car companies for periods before and after the new facility is built. Leigh Fisher Associates also prepared a feasibility study for bonds sold in June 2001 to finance

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    Car Rental Use Cases

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    Request for car rental | Reservation call | Customer | Reserve vehicle | Vehicle availability status | Passengers | Pickup vehicle | Pickup date | Customer | Pickup vehicle | Car rental system update | Staff | Vehicle return | Due date for rental | Customer | Vehicle return | Car rental system update | Staff | Generate Bill | Vehicle Return | Operator | Bill | Update System | Customer | Payment Mode | Billing | Customer | Payment | Update System | Officer | Vehicle Rental Use Case Diagram

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    Car Rental Business Plan

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    Car Rental Business Plan A car rental business plan is a familiar business model for most bankers and investors. Ever since car sharing programs like Flex Car rose to prominence in the "˜00s‚ business people have re-imagined what the car rental business model can be. Which is not to say that the conventional model is dead—far from it. Auto rental behemoths like Avis‚ Hertz‚ and Enterprise have managed to keep revenues up despite the flagging economy‚ and one look at any airport parking lot shows

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    Company Description: Enterprise Rent a car is a multibillion dollar industry leader in the car rental business. The company was founded in 1957 and generates annual revenue of 10.1 billion with over 900‚000 cars in its fleet and with the help of 66‚000 employees. The company was build on the idea that the biggest ideas are the simplest and should be customer focused. “Take care of your customers and your employees first and growth and profits will follow” (Jack Taylor‚ founder of Enterprise)1

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    Target Market

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    What is meant by “target market”? The focus of marketing effort is people. The goal is to reach a subset of the population who may be interested in your particular product. That group of people is your target market. The term target market is used because that market is the target at which you aim all your marketing efforts. The markets you are trying to reach are people with common characteristics that set them apart as a group. The more you know about a target market‚ the more precisely you

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    TARGET MARKETS

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    TARGET MARKETS Market Analysis Target Market - Your target customers are those who are most likely to buy from you. Target Marketing can–  Help in Clearer understanding of markets needs‚ wants and desires  More specific and effective use of marketing resources (e.g. budget‚ time expertise)  More strategic approach Maximize profit. Importance Steps of Market Analysis:        Market Segmentation Market Size Market Dynamics Competitors Historical Background Emerging Trends Market

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    Target Market

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    The market also sets prices for goods and services. 4. Describe the likely target market for a company that sells designer jeans at a shopping mall. Explain the reasoning behind your answer. A= The target market would be people who wears designer jeans‚ people who has a lot of money and people who wants to fit in with everyone else because they don’t care how much it cost at longs they have them. 5. Explain how an item’s target market might affect its price. A= An item’s target market is affect

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    Target Market

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    According to the Director of Distribution‚ Bill Ferrell‚ “Chocoberry has never previously offered retail chocolate products for consumers”‚ because of that I recommend the company to use a distributor as the best option at this point of the process‚ since the company is able to reach the target market and access all the market desired‚ without the logistics issues‚ costs‚ and decreasing the trade risks. The disadvantage of using distributors is that Chocoberry may not know who is buying the healthy

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    Target company

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    There have some challenges which affect Target in Singapore Demographics: Singapore has small population and the aging problem become serious. Target’s scope of consumers concentrated on young and middle-aged people while Target’s consumers overall income level is slightly higher than Wal-mart’s level of consumer groups. So relative to the U.S.‚ the number of consumer groups is lower than the United States‚ Target is not conducive to open up new markets in Singapore. Physical infrastructure:

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    Target Markets

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    Target Markets A target market‚ according to Kotler and Armstrong (2004)‚ consists of a set of buyers who share common needs or characteristics that the company decides to serve. The decision of selecting target segments can be assessed by looking at market factors‚ competitive factors‚ and political‚ social‚ and environmental factors (Jobber‚ 1995). Since the location is Asiatown IT Park‚ Lahug Cebu City; our market targets are the call center agents and the people working in offices. These

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