November 28‚ 2012 MAR 4156- 12Fall_0001 Case Study #3 Case 13-2: Scotch Whisky in China: A Taste of the Good Life 1. Why are Diageo‚ Pernod Ricard‚ and other marketers of global spirits brands localizing advertising campaigns in emerging markets? Diageo‚ Ricard‚ and other marketers of global spirits brands are localizing their advertising campaigns in emerging markets because no two countries or their inhabitants are alike. Every country has a diverse set of consumers that have specific
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1. Describe the internal labor market of the company in terms of job stability (staying in the same job)‚ promotion paths and rates‚ transfer paths and rates‚ demotion paths and rates‚ and turnover (exit) rates. ANSWER: Sales Department (Full-time) 50% of the sales department stayed the same it was no changes 10% of the full-time transferred to a part-time position 5% of the full-time was promoted to an Assistant Sales Manager 0% of the full-time was promoted to Regional
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buy branded shirts? o Yes o No 2) How often do you purchase branded shirts? o Once a week o Once a month o Once in 3 months o Once in 6 months o Once in more than 6 months 3) Which of the following garment brands are you presently using? o Globus o Allen copper o John player o Cotton County o Peter England o Charlie Outlaw o Priknit o Monte Carlo o Other (Please specify)___________________ 4) How important are the following factors for you while buying branded shirts
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Case Study 3: Fulfillment by Amazon (FBA) MIT3220-02: Management Information Systems 1. In your own words‚ summarize the differences in the sales models of Amazon retain and GearUp. While both Amazon and GearUp provide similar services‚ reselling items‚ there are many differences in the sales models of these two companies. Amazon first puts goods into their inventory and then sells these goods from their inventory. They take physical possession and sell after they already have possession of the
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Case Seven: Selection Decision Making My name is _____ and I am currently a consultant of Manger Consulting. Our mission is to provide our expertise in management and staffing services of other organizations I’ll have recommendations on selection decision making for Tanglewood. A detailed selection plan will be generated for the new manager position in Spokane‚ a panel will be developed for the selection making decision‚ and guidelines that can be used throughout the chain will be completed. Selection
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Case study 3 Lafarge-Aget Heracles Case a. Use Exhibits H and I‚ estimate and evaluate ratios for ROI‚ Profitability‚ liquidity‚ and financial strength. ROI is 5.18 in 2003 and 5.42 in 2004. It is slightly increase. The investment gains high profit to investment cost. Compared to 2003‚ the net income also growth 4.6 percent in 2004 since the mainly part is interest deduction. The sale revenue decreases 3‚344 EURO‚ but the cost has a higher reduction by 4‚400 EURO. Thus‚ its profitability essentially
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Princess Julagay Camille Dizon Bench Manalon Natnat De Leon CASE STUDY 3 1. Explain the appeal of characters like Hello Kitty to younger consumers in both Asia and the western economies‚ taking note of cultural and group influences. Hello Kitty is a marketing phenomenon from the Japanese Company Sanrio. The Little white cat with no mouth was initially aimed at young girls but Hello kitty has found a much wider audience. I think Hello Kitty appeal unquestionably both Asia and
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Assignment 1-4 Tanglewood Case 1: Staffing Strategy Caseyne Sanford Carol Pitman November 13‚ 2011 Staffing Levels Acquire or Develop Talent- Since its inception in 1975 Tanglewood has focused on developing its talent rather than acquiring it. At this point it is this analysts opinion that Tanglewood instill this development plan to all its new acquisitions to retain its historical reputation for customized and personalized service from its staff. Lag or Lead System- In order to unify the
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distributor is beneficial for the company depends on the situation and what the Raynonplus has in its vision. Here in the given case study‚ it shows that Gerald considers the success more than a trend and wants that he wants concentrates more on preserving the business as a family business‚ showing the reculantance towards not introducing any new in the family business. In case of adopting the agents‚ we need to step up same existing operational functionalities‚ which is in Ottawa‚ in France‚ which was
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Staffing From: Consultant Date: February 6‚ 2011 Re: Labor Forecast Study After conducting a thorough analysis of the future labor demands for the retail industry‚ and studying environmental factors affecting those demands‚ I have combined historical statistical data‚ the mission of the company‚ and EEO requirements to obtain a recommendation for future hiring strategies for Tanglewood. I have attached the results of my study‚ which will provide your company with detailed statistics and suggestions
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