Dissertation Report On Buying Behaviour for FMCG SUBMITTED TOWARDS PARTIAL FULFILLMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT (Approved by AICTE‚ Govt. of India) ACADEMIC SESSION 2011 – 2012 [pic] Submitted By: Krishn Kumar Sharma DM-1119 Batch 2011-2013 UNDER THE GUIDANCE OF DR. SARJUE PANDITA AJAY KUMAR GARG INSTITUTE OF MANAGEMENT 27Km Stone‚ Delhi-Hapur Bypass Road‚ P.O. Adhyatmik Nagar‚ Ghaziabad-201009 Acknowledgement I dedicate this page to all those who have silently or
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Branding strategies in FMCG Chandranshu Charan 09ESHYD011 Branding strategies in FMCG Contents 2 Acknowledgement .................................................................................................................................... 3 Objective- ................................................................................................................................................ 5 Methodology .....................................................................
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Chapter 1 outlines the background to urban - rural linkages: | 1. | It describes the recent phenomena of urban growth accompanied by increased food demand. | 2. | It describes the role of small and intermediate urban centres in facilitating exchange between the towns and the countryside. | 3. | It defines the objectives of improving linkages by making marketing interventions. | 4. | It outlines the purpose of the guide as a framework for studying market linkages. | 5. | It provides a summary
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Analysis of Retail Industry 1 1 • Introduction • Verticals in Retail • Formats in Retail • Retail Growth Drivers • Key Success Factors • Evolution of Organized Retail • Beauty and Wellness •Overview and Market Sizing •Key Success Factors •Project Economics • Profitability across Verticals • Analysis of Business Models • Color Televisions • Departmental Stores Vs Hypermarkets • US vs India Comparison •Cash and Carry - Segment Analysis •Jewellery Retailing – Segment Analysis
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LFE-SPRING 2011-FIVDB CHAPTER 7: RURAL MARKET ANALYSIS TANZINA AHMED CHOUDHURY (0821156) GROUP-07 2|Chapter 7- Rural Market Analysis 1.0 INTRODUCTION This paper has been written as a part of the Group Report on Spring Live-in-Field Experience‚ 2011 in FIVDB Sylhet. For practical understanding of the rural marketing system‚ we were assigned to study the rural market at Chiknagul as a sample. We visited Chiknagul in the evening on Thursday‚ the 23rd December‚ 2010‚ which was a weekly ―Haat-day‖
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falling tariffs and rising incomes are bringing mobile phones within the reach of millions of new customers‚ according to Emerging Rural Mobile Market in India. Mobile industry players are eyeing rural India as their new area of opportunity. The companies are encouraged by the fact that mobile users are expected to cross 230 million by 2007 end and 500 million by 2010. Rural areas are expected to drive the next wave of telecom growth in the country‚ and they have a potential of adding at least 150
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Case Summary • Urban markets in India are already crowded and saturated. • Rural India is undergoing a phenomenal changes. • FMCG & consumer durable companies‚ which are basically “volume targeters” need to find new market regions and/or segments to sustain their topline & bottom-line. • Companies can exploit rural market segment/region to for new opportunities. • There are some organizations like HUL‚ ITC‚ LG‚ Mahindra etc. who are already benefiting from the rural focus through innovative
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Index FMCG Industry FMCG stands for Fast Moving Consumer Goods. FMCG products are also known as consumer packaged goods. These goods are generally replaced within a year. This sector is the fourth largest sector in the economy and contributes to 3 million employment opportunities. This industry is characterised by well established distribution network‚ high penetration levels‚ low per capita consumption and intense competition between organised and unorganised segments. The total FMCG market is around
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FMCG Industry Introduction The fast moving consumer goods (FMCG) sector is a large and important part of almost every economy in the world‚ insofar as the products associated with the industry represents a big part of every consumer budget. The goods produced by the industry are basically necessities and the inelastic nature of the goods makes their impact on economies worldwide significant. The FMCG are sometimes referred to as consumer packaged goods and the various products are characterized
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Rural Consumer Behavior with Regard to Selected FMCGs Consumption Patterns and Brand Usage: A Study A Sarangapani* and T Mamatha** Marketing of FMCGs (Fast Moving Consumer Goods) plays a pivotal role in the growth and development of a country irrespective of the size‚ population and the concepts which are so interlinked that‚ in the absence of one‚ the other virtually cannot survive. It is a fact that the development of FMCG marketing has always kept pace with the economic growth of the country
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