BUSM35436 Business Cases Case Analysis Template NAME: DAY & TIME of CLASS: (eg. Mon 3pm) Marks Guideline 5 Key Facts of the Case (no analysis) -Who is the decision maker? (Remember: in analyzing a case you have to put yourself in the position of the decision maker and try to figure out what YOU would do in his/her position). -maximum 5 key facts that summarize the case. -Ian Swanson‚ president of Finance at Seagrams greater China is left with the task to determine pricing levels to
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The Seagram Building is prime example of the international style of design in the 20th century. The building is a true landmark of the city having an open plaza at the base of the building with high ceilings‚ floor to ceiling tinted windows and bronze mullions. Its imperious design‚ set in a plaza with fountain‚ was imitated many times and became an icon of North American corporate design. Mies is known as the father of the steel and glass structure. Mies designed many buildings during his life however
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the Youngers waiting for? The life insurance check ($10‚000) 3. What do Mama and Walter argue about? They argue about what to do with the check/liquor store. 4. What is the Younger home like? Small‚ overcrowded‚ apartment living‚ worn out. 5. What is Walter’s dream? To own a liquor store 6. What does Ruth think about Walter’s friend Willy? He’s a loudmouth and she doesn’t trust him 7. Why is Walter hostile toward Beneatha
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On a tip from an employee‚ you learn that a lead bartender is stealing alcohol from the storeroom. You set up a hidden video surveillance camera. After a few nights‚ you catch the bartender on tape taking products from the liquor storeroom and going out the back door. Lead bartenders are issued keys to the storeroom‚ as the bar often runs out of products during busy nights when management is busy with other operational issues. Inventory is taken
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Joseph E. Seagram Sons‚ Inc.‚ a major alcohol distilling company of its time encountered new business challenges in the 1990s; increased government regulation and taxation on liquor‚ the 90’s recession‚ decline in sales‚ criticism of spirits marketing‚ and an eroding core market as the business plateaued. The President and CEO of Seagram Company‚ Edgar Bronfman Jr.‚ recognized the crisis at hand and embarked upon a new vision to reposition and redefine the company’s competitive advantage based on
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Should We Lower the Drinking Age? | 18 vs. 21 | “Quicker Liquor” A Short Research Paper Should the legal drinking age be lowered? Those who supported the change for the 2009 re-authorization of the law (dubbed Pro 18)‚ and those who wanted the law to remain at the current age of 21 (dubbed Pro 21)‚ had three major categories to explore for this debate: safety‚ binge drinking and maturity. There is opposition and support on both sides of the issue including a coalition founded in
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NUS Business School‚ semester 2 2012/2013 Change Management Leading Culture Change at Seagram Why did Seagram need to Change? Why did it use a values based approach? In the mid-nineties‚ Seagram’s core market‚ the spirits and wine business‚ had stalled. At the same time its CEO‚ Edgar Bronfman Jr. (Bronfman) sold their 25% stake in the chemical giant DuPont. This was the payment from when Seagram’s in 1982 sold the oil company Conoco to DuPont. This stake in DuPont‚ by 1995‚ represented
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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ADVERTISING THE NON – ADVERTISBLE BRAND 1. Do you see Advertisements on television? a) Yes b) No 2. Have you seen any advertisement of cigarettes or alcohol? a) Yes b) No 3. Do you know about surrogate advertisement? a) Yes b) No 4. Do you recalled about the original product while looking at the surrogate ads? a) Yes b) No 5. How will you rank the present advertisement? a) Entertaining b)
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Labatt SWOT Analysis By: Durai Haakstad and Jen Lepp For: Joanne Balance September 25‚2014 Labatt Blue SWOT Analysis Situation Analysis (SWOT) Strengths: Brewed in Canada (London‚ Ont.) Offers a midrange price. The tag line “Out of the Blue” is very well known and promotes being spontaneous. Spreading product to an international market by being owned by a Belgian based company‚ InBev. The commercials presented are witty and engaging to younger consumers. Blue is a beer that
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