Liquor Questionnaire

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ADVERTISING THE NON – ADVERTISBLE BRAND

1. Do you see Advertisements on television?
a) Yes b) No

2. Have you seen any advertisement of cigarettes or alcohol? a) Yes b) No

3. Do you know about surrogate advertisement?
a) Yes b) No

4. Do you recalled about the original product while looking at the surrogate ads? a) Yes b) No

5. How will you rank the present advertisement?
a) Entertaining
b) Boring and Disturbing
c) Informative
d) Misguiding
e) None of the Above

6. Does the ad induce you to try the product?
a) Yes b) No

7. How often do you buy Alcoholic beverages in a month?
a) Yes
b) 2 or 3 times
c) 4 or more times
d) I don’t buy Alcohol

8. From which place do you buy your drinks?
a) Pubs or Restaurants
b) Beer/Wine shops
c) Supermarkets
d) I don’t buy alcohol

Campaign I

9. What is the tagline of the above mentioned ad?
a) Let’s make it
b) Let’s do it
c) Make it large
d) Don’t remember

10. The above mentioned ad is promoting
a) CD’s
b) Soda
c) Musical instruments
d) Don’t remember

11. In your view, the above mentioned ad portrays the products as; (tick the most appropriate option) a) Exciting
b) Amusing
c) Energetic
d) Premium product
e) Nothing in particular
f) Don’t know

12. On viewing this ad, you felt this product is
a) Super Premium/ Exclusive
b) Premium product
c) Value product
d) Economical
e) Not clear
f) Don’t know

13. According to you, this ad is ideal for customer aged
a) 21-29
b) 30-39
c) 40 and above
d) Suitable for all age groups
e) Not suitable for any age group

14. According to you

|After viewing this ad I would consider |Strongly Agree |Somewhat agree |Neither |Somewhat disagree |Strongly disagree | |purchasing the surrogate product advertised | | | | | | |After viewing this ad I would consider | | | | | | |purchasing the alcoholic beverage promoted | | | | | | |The benefits described in the ad are | | | | | | |believable to me | | | | | | |This ad message is relevant to me | | | | | | |The message conveyed by this ad is | | | | | | |understandable | | | | | |

Campaign II

15. Can you recollect the brand of the ad campaign above? a) Bacardi
b) Smirnoff
c) Grey Goose
d) Don’t remember

16. In your view, the above mentioned ad portrays the products as; (tick the most appropriate option) g) Exciting
h) Amusing
i) Energetic
j) Premium product
k) Nothing in particular
l) Don’t know

17. On viewing this ad, you felt this product is
g) Super Premium/ Exclusive
h) Premium product
i) Value product
j) Economical
k) Not clear
l) Don’t know
18. According to you, this ad is ideal for customer aged
f) 21-29
g) 30-39...
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