1. Do you see Advertisements on television? a) Yes b) No
2. Have you seen any advertisement of cigarettes or alcohol? a) Yes b) No
3. Do you know about surrogate advertisement? a) Yes b) No
4. Do you recalled about the original product while looking at the surrogate ads? a) Yes b) No
5. How will you rank the present advertisement? a) Entertaining b) Boring and Disturbing c) Informative d) Misguiding e) None of the Above
6. Does the ad induce you to try the product? a) Yes b) No
7. How often do you buy Alcoholic beverages in a month? a) Yes b) 2 or 3 times c) 4 or more times d) I don’t buy Alcohol
8. From which place do you buy your drinks? a) Pubs or Restaurants b) Beer/Wine shops c) Supermarkets d) I don’t buy alcohol
Campaign I
9. What is the tagline of the above mentioned ad? a) Let’s make it b) Let’s do it c) Make it large d) Don’t remember
10. The above mentioned ad is promoting a) CD’s b) Soda c) Musical instruments d) Don’t remember
11. In your view, the above mentioned ad portrays the products as; (tick the most appropriate option) a) Exciting b) Amusing c) Energetic d) Premium product e) Nothing in particular f) Don’t know
12. On viewing this ad, you felt this product is a) Super Premium/ Exclusive b) Premium product c) Value product d) Economical e) Not clear f) Don’t know
13. According to you, this ad is ideal for customer aged a) 21-29 b) 30-39 c) 40 and above d) Suitable for all age groups e) Not suitable for any age group
14. According to you
|After viewing this ad I would consider |Strongly Agree |Somewhat agree |Neither |Somewhat disagree |Strongly disagree |
|purchasing the surrogate product advertised | | | | | |
|After viewing this ad I would consider | | | | | |
|purchasing the alcoholic beverage promoted | | | | | |
|The benefits described in the ad are | | | | | |
|believable to me | | | | | |
|This ad message is relevant to me | | | | | |
|The message conveyed by this ad is | | | | | |
|understandable | | | | | |
Campaign II
15. Can you recollect the brand of the ad campaign above? a) Bacardi b) Smirnoff c) Grey Goose d) Don’t remember
16. In your view, the above mentioned ad portrays the products as; (tick the most appropriate option) g) Exciting h) Amusing i) Energetic j) Premium product k) Nothing in particular l) Don’t know
17. On viewing this ad, you felt this product is g) Super Premium/ Exclusive h) Premium product i) Value product j) Economical k) Not clear l) Don’t know 18. According to you, this ad is ideal for customer aged f) 21-29 g) 30-39 h) 40 and above i) Suitable for all age groups j) Not suitable for any age group
19. According to you
|After viewing this ad I would consider purchasing|Strongly Agree |Somewhat agree |Neither |Somewhat disagree |Strongly disagree|
|the surrogate product advertised | | | | | |
|After viewing this ad I would consider purchasing| | | | | |
|the alcoholic beverage promoted | | | | | |
|The benefits described in the ad are believable | | | | | |
|to me | | | | | |
|This ad message is relevant to me | | | | | |
|The message conveyed by this ad is understandable| | | | | |
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|Campaign III |
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20. Can you recollect the brand of the ad campaign above? e) Bacardi f) Smirnoff g) McDowell h) Don’t remember
21. In your view, the above mentioned ad portrays the products as; (tick the most appropriate option) m) Exciting n) Amusing o) Energetic p) Premium product q) Nothing in particular r) Don’t know
22. On viewing this ad, you felt this product is m) Super Premium/ Exclusive n) Premium product o) Value product p) Economical q) Not clear r) Don’t know 23. According to you, this ad is ideal for customer aged k) 21-29 l) 30-39 m) 40 and above n) Suitable for all age groups o) Not suitable for any age group
24. According to you
|After viewing this ad I would consider purchasing|Strongly Agree |Somewhat agree |Neither |Somewhat disagree |Strongly disagree|
|the surrogate product advertised | | | | | |
|After viewing this ad I would consider purchasing| | | | | |
|the alcoholic beverage promoted | | | | | |
|The benefits described in the ad are believable | | | | | |
|to me | | | | | |
|This ad message is relevant to me | | | | | |
|The message conveyed by this ad is understandable| | | | | |
Campaign IV
25. Can you recollect the brand of the ad campaign above? i) Bacardi j) Grey Goose k) Blender’s Pride l) Don’t remember
26. In your view, the above mentioned ad portrays the products as; (tick the most appropriate option) s) Exciting t) Amusing u) Energetic v) Premium product w) Nothing in particular x) Don’t know
27. On viewing this ad, you felt this product is s) Super Premium/ Exclusive t) Premium product u) Value product v) Economical w) Not clear x) Don’t know 28. According to you, this ad is ideal for customer aged p) 21-29 q) 30-39 r) 40 and above s) Suitable for all age groups t) Not suitable for any age group
29. According to you
|After viewing this ad I would consider purchasing|Strongly Agree |Somewhat agree |Neither |Somewhat disagree |Strongly disagree|
|the surrogate product advertised | | | | | |
|After viewing this ad I would consider purchasing| | | | | |
|the alcoholic beverage promoted | | | | | |
|The benefits described in the ad are believable | | | | | |
|to me | | | | | |
|This ad message is relevant to me | | | | | |
|The message conveyed by this ad is understandable| | | | | |
20. Can you recall slogans of any tobacco company or brand?
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