CONTENTS 1 Introduction 1 2 Retail Sector 2 3 Retail Format 3 4 Retail Location 4 5 Competitive Environment and Positioning 5 5.1 External Environment 6 5.1.1 Social-culture Factor 6 5.1.2 Current Economics and China’s Tea Industry 7 5.2 Internal Environment 7 5.2.1 Potential Competitors 7 5.2.2 Competitors and Barriers to Entry 8 5.3 Positioning 8 6 Retail Marketing Management 9 6.1 Product Strategy 9 6.2 Pricing Strategy 10
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SWOT Analysis of Body Shop’s retail outlet in Canada Water By Alexandros Georgakakos Executive summary Body Shop International (Body Shop) is a multinational company which is mainly producing ecological skin and hair products. Their products are solely based on natural ingredients and manufactured according to an ethical code which is opposed to animal testing. The cosmetics franchise is considered to be one of the biggest around the globe with a well established reputation in 54 countries.
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MGT01STG – 15.11.2008 Lösung Fallstudie Fall Body Shop Frage 1 – PIMS Schlüsselfaktoren Investitionsintensität Die Firma Body Shop hat eine sehr hohe Investitionsintensität da die erzielten Gewinne jeweils wieder in diverse gemeinnützige Projekte‚ Kampagnen‚ Förderungsprogramme‚ Umwelt- und Tierschutzprojekte. Die Forschungs- und Entwicklungskosten können durch den Einsatz von Naturprodukten möglichst gering gehalten werden. Body Shop verwendet nur altbewährte Inhaltsstoffe welche sich bereits als
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Marketing Plan: The Tea Shop 1.0 Purpose and Mission 1.1 Purpose of the Marketing Plan This marketing plan for the Tea Shop in Spain is produced to review the future of the business. In this plan‚ strategies are identified for the growth of the business considering opening new lines of business such as distribution of tea in top-of-the-range restaurants and hotels and also opening new shops in other countries. 1.2 Mission Statement Tea is one of the
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Introduction Future Shop (http://www.futureshop.ca/en-CA/home.aspx) From Wikipedia‚ the free encyclopedia Future Shop is Canada’s largest consumer electronics retailer. Future Shop operated 139 stores across all of Canada’s provinces in January 2013. Future Shop was purchased for C$580 million by Best Buy on November 4‚ 2001. The company was renamed Best Buy Canada Ltd.—a wholly owned subsidiary of its American parent. It has continued to operate Future Shop as a separate division‚ with
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ABOUT Moonleaf is a tea shop offering freshly-brewed tea mixed into a variety of delicious and refreshing concoctions‚ milk tea being the most popular. From what started as a quaint shop on October 3‚ 2010 along Magiting St.‚ UP Teacher’s Village in Diliman‚ Quezon City‚ it became a big hit among the student and young professional crowd in the area. As long lines formed and word spread like wildfire about this affordable and delicious beverage alternative‚ Moonleaf expanded to a bigger
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SWOT analysis SWOT is an abbreviation of strength‚ weaknesses‚ opportunities and threats. This method is one of the famous tools that marketers and entrepreneurs used to classify the company state it is in and come up with good solutions. A SWOT analysis can help company to gain insights into the past and come up with possible solutions to an existing or potential problems (Ommani 2011‚ p.1). Strengths and weaknesses are mostly determine by the internal features which can be controlled by the
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I am going to establish a new tea shop business. There are five types of business risk that I might face. * Strategic Risks Are thoes risk associated with operating in my tea shop. They include risks arsing from: * Acquisition activity * Changes a mong customers or in demand * Research and development * Compliance Risk Compliance risk are those associated with the need to comply with laws and regulations. * Financial Risk Financial risk are associated
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3.3. SWOT The goal of a SWOT analysis is to match Ci Vediamo Amsterdam’s strengths to attractive opportunities in the environment‚ while eliminating or overcoming the weaknesses and minimizing the threats. As a final point‚ the SWOT matrix will give a clear review of the most important elements of the SWOT analysis. STRENGTHS Strengths include internal capabilities‚ resources and strategically desired factors that could increase the company’s ability to serve its customers and to reach its objectives
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Strengths: Demand: The demand for coffee shops and quality products at competitive prices is enormous in the Heathrow airport as identified by Michael Peacock (2005)[2]. This is mainly because of the increasing number of passengers to the airport‚ which has not only increased the customer base but also accelerated the construction of Terminal 5 at the Heathrow airport. Customer base: The customer base which is the main element whilst determining the target market as argued by Gerry Johnson and
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