SWOT analysis of Dilmah Tea in Australia

SWOT analysis SWOT is an abbreviation of strength, weaknesses, opportunities and threats. This method is one of the famous tools that marketers and entrepreneurs used to classify the company state it is in and come up with good solutions. A SWOT analysis can help company to gain insights into the past and come up with possible solutions to an existing or potential problems (Ommani 2011, p.1). Strengths and weaknesses are mostly determine by the internal features which can be controlled by the company .while, opportunities and threat and determine by external features which can’t be controlled by the company (Sharp 2013, p450).The advantage of having the SWOT method is that it helps a company to address a variety of business issues, make it a great tool to support brainstorming session. However, SWOT analysis also comes with a disadvantage which is the ranking of major problem can’t be recognized and SWOT analysis can become outdated quickly since the world is changing (Nordmeyer 2013).Below is the table that states SWOT analysis for Dilmah.

Marketing mix (4p’s) Marketing mix or also known as ‘the 4Ps’: product, price, promotion and place (Sharp 2013, p.13).The four Ps’ are variable elements that a company has control over (Ehmke, Fulton, and Lusk n.d.).Besides that, marketing mix has got nothing to do with scientific theory, but simply a conceptual framework that helps identify major decision making for the company to configure their services or products to suit the consumers’ needs and wants. Palmer (in Goi 2005) states that marketing mix helps marketers to develop both long-term strategies and short term strategies. The first p is stand for product. Product is stated as a product or service that the company provides to the consumers. The second p is pricing this means how does the company sets the price with value based pricing, market based pricing or cost based pricing(Sharp 2013). The third p is promotions. It means how the company does it