Cirque du Soleil International Strategy SMO 641: Business Strategy Individual Case Project Navjot Singh October 16‚ 2014 Cirque Du Soleil has been a global leader in performing arts industry. It is based in Montreal‚ Canada and has been privately held since its inception till 2008. In 2008‚ Guy Laliberté sold a 20 percent share of the company to Dubai based partners. Innovation and creativity are the pillars of Cirque’s competitive advantage. Human capital forms an essential part as it
Premium Cirque du Soleil United Arab Emirates Dubai
1. Cirque du Soleil does not have a product‚ they have a diverse‚ creative‚ critical thinking‚ artist works company; a circus without animals. Within this company‚ this show allows their featured unique artists‚ to tap into their creative side and create magic for an audience. Cirque du Soleil aims to create the greatest shows onstage all around the world. The core for a functioning Cirque du Soleil is behind the scenes‚ with artists and staff. Recruiting these people seems to be a challenge
Premium Cirque du Soleil
VIDEO CASE STUDY OF CIRQUE DE SOLEIL INTERNATIONAL BUSINESS PERSPECTIVES Cirque De Soleil was founded in the early 1980’s by Guy Laliberte‚ in a small village Baie-Saint-Paul east of Quebec City‚ Canada. The early act was nothing more than stilt walkers‚ fire breathing‚ juggling‚ and the theatrical dance. In 1984 Cirque De Soleil founder Guy Laliberte convinced the organizers of Quebec City’s 450th anniversary celebration to allow his act to headline the event‚ and they haven’t looked back
Premium Cirque du Soleil Las Vegas Strip The Mirage
a) Background and Motivation The Cirque du Soleil‚ the arguably most famous circus in the world‚ has been founded in 1984‚ in Quebec‚ Canada. The two initiators of this company‚ Guy Laliberté and Daniel Gauthier‚ have always seen circus with a modern eye. Effectively‚ their power of creativity and their visionary ideas have been the key ingredients to make this circus a global empire. The comparative advantage which makes the Cirque du Soleil so unassailable is its creative inspiration and the perfection
Premium Cirque du Soleil The Mirage Las Vegas Strip
030 072 356 030 072 434 030 072 578 030 072 600 030 NAME Sohag Chakma M. Raashed Mahmud Sreezon Rahman Nahian Kabir Ashraf Uddin Ahmed Refath Islam Section: 03 Date of Submission: 19th June‚ 2011 Word Count: 978 1|Page Background Cirque du Soleil‚ innovator of category in live entertainment‚ was initiated from a group of street performers. It has a unique hybrid of music‚ dance‚ and acrobatics that mesmerized the people around the globe. Since its beginning‚ it has travelled around the
Premium Cirque du Soleil
1. What was the level of IT alignment at Cirque du Soleil in 2008? We can observe how an art and stage performance company used IT like no one could ever imagine. Cirque rooted IT in all its business processes. Cirque Memory is a knowledge repository used to store all relevant information on artists’ make-up and costumes‚ sets‚ and staging. Advantages of Cirque Memory are to transfer knowledge across‚ ongoing improvement‚ knowledge‚ growth‚ improvement‚ good memory‚ ill-structured‚ design. IT life
Premium Cirque du Soleil Management
Cirque Du Soleil INTRODUCTION Cirque Du Soleil is a unique and a classy mix of music‚ dance‚ and acrobatics that has reached from rags to riches through its live entertainment mesmerising people all over the world. Since its inception‚ it has travelled around the world exposing the audience to an alternate dimension of reality. Over the years‚ it added inventiveness to its shows‚ groomed its performers to unimaginable heights to display their best performances and built a strong brand name that
Premium Cirque du Soleil Target market Performance
Cirque du Soleil Background: Cirque du Soleil was the first ever circus group that evolved its self to the commercial world by introducing the simple but innovative and unique concept of combining the traditional circus acts with opera‚ dance‚ theatre and live music. Cirque du Soleil ensured success by executing the concept to the point of perfection. Excellent choreography and amazing pyrotechnics were the backbone of their success. The experience of a Cirque du Soleil show is considered to be as
Premium Circus Cirque du Soleil
Cirque du Soleil Case Analysis 1. What is Cirque’s product and its strategy? Cirque du Soleil‚ a Quebec based company‚ is a circus that does not has a product. What it does offer is artistic works with a high-quality‚ artistic entertainment. It gives the spectators the experience of a theater and a dance circus without animals‚ which bases its performances on very talented and creative people‚ combining street performances‚ clowns‚ acrobats‚ and gymnasts. Cirque du Soleil’s strategy is to
Premium Cirque du Soleil
Current situation of Cirque du Soleil We will analyse the current situation of Cirque du Soleil by looking at the ‘four Ps’: product‚ price‚ promotion and place. Product: the main product Cirque du Soleil offers is a circus show. Their shows are filled with dancing‚ acrobatics‚ costumes‚ singing and acting. They come up with a new show once every few years and they will tour with that particular show. Therefore‚ they offer a large variety of shows and they make their product unique every single
Premium Cirque du Soleil Circus