Current situation of Cirque du Soleil
We will analyse the current situation of Cirque du Soleil by looking at the ‘four Ps’: product, price, promotion and place.
Product: the main product Cirque du Soleil offers is a circus show. Their shows are filled with dancing, acrobatics, costumes, singing and acting. They come up with a new show once every few years and they will tour with that particular show. Therefore, they offer a large variety of shows and they make their product unique every single time. Besides that, the quality of their show is one of high standards. They have over fifty performers, a large variety of acrobatics and dance. Their décor and costumes are designed and produced in their state-of-the-art headquarters, which includes training facilities and creative studios. All of this means Cirque offers a high quality and mainly classy product. For example: they will only perform at typical A-locations in a city. Once you enter the world of Cirque du Soleil, you will be enjoying hours of spectacle and amazement. They offer a great night out where the visitors will experience a totally different circus act than what they are used to. Their product, their show, is original and it is special. Every show has its own goodies, such as a CD and a program book, which can be bought by the visitors. Besides the actual show, Cirque offers some special treatments. They have a VIP treatment called Tapis Rouge, where the customer is taken to a luxurious room one hour before the show. Here they can relax and enjoy the finest food and wines. They will get the best seats to watch the show. Besides that they will have private coat check service, terrace, restrooms and a private entrance. At the end of the night, the customer will get a CD and a souvenir program. On their website, Cirque offers customers to join their Cirque Club. When you subscribe, you will receive their newsletter, you have access to tickets before the rest of the world, you are a allowed to...
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