IMC or Integrated Marketing Campaign is an approach to achieve marketing campaign through coordinated tools of promotional methods. It recognizes the value of a comprehensive plan that evaluates the variety roles of communication such as public relation‚ personal selling and sales promotion and combines them to make a clear maximum communication impact. In this report‚ we are required to develop the main strategic areas of integrated marketing communication plan for the company. We have to choose
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SUPPLY CHAIN MANAGEMENT TERM PAPER ON FLEXIBILITY IN SUPPLY CHAIN MANAGEMENT Submitted by Ashish ROLL NO. 142 SEC-A MBA (IB) - 2009-11 Flexibility in supply chain management Objective of this paper: To show the flexibility in Supply chain management. Flexibility is considered to be an important differentiator in the current market place as well as in the supply chain management. The need for flexibility in SCM and also the little attention is paid to how operational
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Winter Project Dec’ 2012 A Literature review on Risk in Supply Chain [pic] Under the Guidance of: Submitted by: Prof. P.K. Jha Sandeep Singh Dept. of Industrial Engineering & Management M.Tech 1st year IIT Kharagpur 12IM60R03 Risk in supply chain 1. What is Risk? Risk can be broadly defined as a chance of danger‚ damage‚ loss‚ injury or any other undesired consequences. A more scientific definition of risk was provided
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IMSE2008 Operational Research Techniques Problem Set: Linear Programming Due: Monday‚ October 20‚ 2014 Please submit to the general office of the IMSE department (Ms Kate Lee HW8-17) on Oct 20 Late submission will be discounted by 20% on a daily basis Please e-mail me msong@hku.hk if you have any questions Problem 1. Work through the simplex method step by step to demonstrate that the following problem is unbounded. (5 marks) max 5x1 + x2 + 3x3 + 4x4 s.t. x1 – 2x2 + 4x3
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Beautician Nowadays everyone wants to look attractive‚ polished and presentable. For this purpose ‘Cut & Bite’ hire services of beauty salons and beautician. These beauticians are also known as cosmetologist. Aim of a beautician is to groom the personality of a person by providing various beauty treatments and through the art of a professional makeup. Whether one can looking for hair styling‚ facial services‚ manicure‚ pedicure‚ massage‚ hair removals or professional casual or party makeup services
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Business Services White Paper Supply Chain Risk Management: A Delicate Balancing Act A multi-faceted view on managing risk in a globally integrated enterprise Risk Management IBM Global Business Services Page Table of Contents Risk and Consequence: Tales from the Industry Supply Chain Risk Categories Disruptive Events‚ Uncertainty and Impact Models and Methods for Supply Chain Risk Management Example of Risk Management for IBM’s Product Supply Chains An Approach for Measuring the
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Green Supply Chain Management‚ Marketing Tool or Revolution? Françoise van den Broek Published on the occasion of the inaugural speech related to the lectureship Logistics & Sustainability Green Supply Chain Management‚ Marketing Tool or Revolution? Françoise van den Broek Published on the occasion of the inaugural speech related to the lectureship Logistics & Sustainability F.N. van den Broek-Serlé‚ MSc‚ CEMS MIM‚ MTL Breda | Zoetermeer‚ the Netherlands‚ January 2010 This
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Apple Inc. (NASDAQ: AAPL; previously Apple Computer‚ Inc.) is an American multinational corporation that designs and markets consumer electronics‚ computer software‚ and personal computers. The company’s best-known hardware products include the Macintosh line of computers‚ the iPod‚ the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture‚ a professional
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Copyright © 2000-2013 Apple Inc. All rights reserved. Apple‚ the Apple logo‚ iTunes‚ and the iTunes logo are trademarks of Apple Inc.‚ registered in the U.S. and other countries. MPEG Layer-3 audio coding technology licensed from Fraunhofer IIS and THOMSON multimedia. CD‚ DVD‚ Blu-ray Disc‚ and music and video-related data from Gracenote‚ Inc.‚ copyright © 2000 to present Gracenote. Gracenote Software‚ copyright © 2000 to present Gracenote. One or more patents owned by Gracenote apply to this
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International Journal of Modern Engineering Research (IJMER) www.ijmer.com Vol.1‚ Issue.2‚ pp-747-751 ISSN: 2249-6645 IMPORTANCE OF INFORMATION TECHNOLOGY FOR EFFECTIVE SUPPLY CHAIN MANAGEMENT Prof. Himanshu S. Moharana1‚ Dr. J.S. Murty2‚ Dr. S. K. Senapati3‚ Prof. K. Khuntia1 1 (Raajdhani Engineering College‚ Bhubaneswar‚ Odisha) India 2 (Ex-Head‚ Design‚ RRL‚ Bhubaneswar‚ Odisha) India 3 (Professor‚ Dept. of Mech. Engg.‚ IGIT‚ Sarang‚ Odisha) India ABSTRACT In order to survive and beat the
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