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Green Supply Chain management

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Green Supply Chain management
Green Supply Chain Management,
Marketing Tool or Revolution?

Françoise van den Broek

Published on the occasion of the inaugural speech related to the lectureship Logistics & Sustainability

Green Supply Chain Management,
Marketing Tool or Revolution?

Françoise van den Broek

Published on the occasion of the inaugural speech related to the lectureship Logistics & Sustainability
F.N. van den Broek-Serlé, MSc, CEMS MIM, MTL
Breda | Zoetermeer, the Netherlands, January 2010

This report has been financed by NEA Transport research and training Ltd. and NHTV Breda University of Applied Sciences, Academy for Urban
Development, Logistics & Mobility
Quoting of figures and/or text is permitted only when the source is clearly mentioned.

Contents
3

1 | Introduction

5

2 | The evolution of supply chain management and trends influencing future concepts
2.1 Introduction
2.2 The ‘dark side’ of globalisation
2.3 Cost, service level and sustainability
2.4 Sustainability changes shape over time
2.5 Sustainability will become one of the prime drivers of the supply chain agenda
2.6 Green issues increasingly important but not yet core part of corporate strategy

11

3 | Why consider going ‘green’?
3.1 Introduction
3.2 Regulations

3.2.1 Dutch government

3.2.2 European Union

3.2.3 China’s regulations push market developments

3.2.4 Abu Dhabi and Dubai are taking the energy lead

3.3 Implementing green efforts at an early stage
3.4 Hurdles in the process of going green
3.5 Level of awareness is rising
3.6 Revenue opportunities: new product development and green marketing

or should we call it ‘green washing’?

3.7 Does ‘going green’ generate turnover?
3.8 Rewards of going green are both tangible and intangible
3.9 Five stages towards sustainability

23

4 | How companies deal with sustainability within the supply chain
4.1 Introduction
4.2 Isolated approaches



References: the sustainability imperative”, 2008 > Accenture, “Compatible aims: sustainability and high performance”, 2009 corporate agenda”, 2009 and DHL, “13th Third Party Logistics Study”, 2008 > Capgemini, “2016 future supply chain”, 2008 “Green buildings – a behavioural change”, 2008 > Deloitte, “Green means go tomorrow”, 2008 Turning mandate into opportunity”, 2008 > Ernst & Young, “Green for go sustainability”, 2008 “Climate for a transport change”, 2008 > Eyefortransport, “7th European 3PL Market Report”, Logistics”, 2007 > Florida International University, College of Business marking Sustainability Practices and Trends”, 2009

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