Supply Chain Management

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LINKS Supply Chain Management Fundamentals Simulation
Revised July 2010

Randall G. Chapman, PhD

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LINKS Supply Chain Management Fundamentals Simulation

Table of Contents
Chapters 1/2: Introduction and Perspective ................................................................. 3 Chapter 3: Product Development Decisions................................................................. 7 Chapter 4: Procurement Decisions ............................................................................... 9 Chapter 5: Manufacturing Decisions........................................................................... 17 Chapter 6: Distribution Decisions ............................................................................... 25 Chapter 7: Transportation Decisions .......................................................................... 29 Chapter 8: Service Decisions ...................................................................................... 37 Chapter 9: Generate Demand Decisions..................................................................... 38 Chapter 10: Forecasting Decisions............................................................................. 44 Chapter 11: Information Technology Decisions ......................................................... 48 Chapter 12: Other Decisions ....................................................................................... 53 Chapter 13: Financial and Operating Reports............................................................. 55 Chapter 14: Research Studies..................................................................................... 73 Chapter 15: Performance Evaluation .......................................................................... 83 Chapter 16: Firm Management and Advice................................................................. 85 Appendix: Web-Based LINKS Access......................................................................... 87 Index ............................................................................................................................. 89

LINKS Supply Chain Management Fundamentals Simulation

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Chapters 1/2: Introduction and Perspective
"I hear and I forget; I see and I remember; I do and I understand." – Confucius

In LINKS, you manage the supply chain of an on-going high-tech manufacturing business within the simulated set-top box industry. Working with your teammates, you’re in direct competition with other firms in your LINKS simulation industry. Your goal is to improve your FYI: Supply Chain Management Definition firm's overall financial, operating, and market performance. In addition to this manual, you may access support resources on the LINKS website: http://www.LINKS-simulations.com Supply chain management addresses fundamental issues of controlling the planning, sourcing, making, and delivering of manufactured goods. The supply chain encompasses sourcing and procurement, production scheduling, order processing, inventory management, transportation, warehousing, and customer service. If we add the generate demand sub-process to the traditional supply chain subprocesses, the extended supply chain's scope is impressive indeed. With so much scope, it's not surprising that managing supply chains well is a great challenge. Supply chain management coordinates suppliers, factories, warehouses, distribution centers, and retail outlets to produce and distribute items to the right customers, at the right time, and at the right price to minimize costs while satisfying a certain level of service. • Many components are involved — all of which reflect on cost and service level. • The focus is not on a specific cost component such as reducing inventory, but rather on minimizing system-wide cost. • Integration is necessary to reduce cost and increase service levels. Because you have many different parties with different and conflicting objectives, finding the right strategy...
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