SUPPLY CHAIN MANAGEMENT
IMC or Integrated Marketing Campaign is an approach to achieve marketing campaign through coordinated tools of promotional methods. It recognizes the value of a comprehensive plan that evaluates the variety roles of communication such as public relation, personal selling and sales promotion and combines them to make a clear maximum communication impact.
In this report, we are required to develop the main strategic areas of integrated marketing communication plan for the company. We have to choose a Malaysian footwear company and develop its integrated marketing plan. As a Malaysian footwear company, our group chooses Asadi Footwear Company as the core product line. So for this company our group has to do some research on the marketing communication activities for the survival and growth of Asadi Company.
Asadi first made its presence in 30 years back, to be correct in 1980 where their items are footwear which is affordable, durable, stylish and comfortable. Through the years, Asadi has caught the consideration and loyalty of plenty people by making the sort of footwear that individuals are open to wearing and using cash on. They have products for children’s, ladies, men, even sportswear. They have been so long in the industry and are considered themselves as a specialist in the footwear category. They have quite a range of product from classics such as Asadi Basic, Asadi Active, Health Sandals, School Shoes, Ultrafine Sandals, and Children Shoes to the latest styles in the Flipper’s collection.
Task 2
Conduct competitor analysis in the areas of marketing communication.
I.e. examining the current marketing communication strategies of the chosen company in the comparison to its primary competitor
Marketing communication helps to develop brand awareness, which means that consumers translate product information into perceptions about the product’s attributes and its position within the larger market. Businesses also use marketing communication to retain
In this report, we are required to develop the main strategic areas of integrated marketing communication plan for the company. We have to choose a Malaysian footwear company and develop its integrated marketing plan. As a Malaysian footwear company, our group chooses Asadi Footwear Company as the core product line. So for this company our group has to do some research on the marketing communication activities for the survival and growth of Asadi Company.
Asadi first made its presence in 30 years back, to be correct in 1980 where their items are footwear which is affordable, durable, stylish and comfortable. Through the years, Asadi has caught the consideration and loyalty of plenty people by making the sort of footwear that individuals are open to wearing and using cash on. They have products for children’s, ladies, men, even sportswear. They have been so long in the industry and are considered themselves as a specialist in the footwear category. They have quite a range of product from classics such as Asadi Basic, Asadi Active, Health Sandals, School Shoes, Ultrafine Sandals, and Children Shoes to the latest styles in the Flipper’s collection.
Task 2
Conduct competitor analysis in the areas of marketing communication.
I.e. examining the current marketing communication strategies of the chosen company in the comparison to its primary competitor
Marketing communication helps to develop brand awareness, which means that consumers translate product information into perceptions about the product’s attributes and its position within the larger market. Businesses also use marketing communication to retain