Marketing Myopia In this article‚ author Theodore Levitt explores the major factors that have an impact on the growth opportunities for organizations. With the help of examples from different industries such as the movie industry‚ the automobile industry‚ the petroleum industry‚ the grocery stores etc.‚ he highlights some common misconceptions and strategic errors made by firms that have led or may lead to their subsequent failure. The main point that he makes is that most of these organizations
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In Burrow-Sanchez (2006) article‚ he several key points a professional counselor must keep in mind when counseling adolescents who are abusing drugs and alcohol. Three of the key points are treatment approaches‚ the risk factors‚ and creating a working relationship with the adolescent. The more popular treatment approach is the Cognitive-behavioral theory. This theory is a combination of classical/operant learning theory‚ cognition‚ and social learning theory. The cognitive-behavioral therapy helps
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“We can begin to explore the lineage of women as tale-tellers in a history that stretches from Philomela and Scheherazade to the raconteurs of French veillees and salons‚ to English peasants‚ governesses‚ and novelists‚ and to the German Spinnerinnen and the Brother’s Grimm.” (53-54) In the chapter “To Spin a Yarn: The Female Voice in Folklore and Fairy Tale” from Fairy Tales and Society: Illusion and Paradigm‚ Karen E. Rowe explores the depth and history of voicelessness of women and how the combination
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Marketing Myopia Part A. Basics Concepts and Ideas 1. Near sighted (myopic) view of marketing that focuses on products rather that customers’ needs and wants results in company’s failure to adjust to changes in the market and leads to business’ decline 2. Too narrow definition of the market prevents companies from foreseeing threats from substitution and put them at risk of obsolescence 3. Success of a company depends on human organization and leadership. Part B. Implications
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The contribution of Mark Hymans article is to make people aware that all calories are not the same just because the calorie amount is the same. Different food affects our bodies differently which is important to know due to the new interest in fitness and health because people that are
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In the article “Grace is A Gift”‚ the author‚ Laura Durham‚ tells a story to the audiences about her childhood and a life lesson that she was learned from it. When Laura is in third grade‚ her teacher plans activities to celebrate the Easter Day. She is very excited and can’t not wait to prepare the eggs for the party. In the day before the Easter Day‚ the teacher says all of the students will celebrate the Easter Day on Friday. Moreover‚ they must bring the spelling tests with their parents signed
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ACC 4291‚ SECTION 3 FARAH AFIQAH BINTI MUHAMMAD NASREEN BINTI MOHD REDZUAN SAIDATUL NAZURAH BINTI ANUAR CASE SUMMARY EASY BUSINESS COMPANY LIMITED: COST ANALYSIS ON A SMALL BUSINESS START-UP IN CHINA (A) This case is about Sindy Sin‚ a 23-year-old lady who came from a middle class family in Shanghai. Her mother was a teacher and her father was a businessman. The story began when Sindy joined a Hong Kong retailer as a designer for window and shop floor displays after not being accepted at the National
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The article discusses statistics related to poverty and income inequality in the U.S. The author includes data from the 2013 U.S. Census Bureau Population Survey showing that 15 percent of Americans‚ roughly 46.5 million people‚ live at or below the government-defined
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Summary:Working at McDonalds In the article‚ Working at McDonalds‚ Sociologist‚ Amitai Etzioni speaks about how teenagers don’t benefit as much from a McDonalds job. Etzioni start off by saying there are over two-thirds of high school students who works at McDonald‚ and many believe fast food is a good first step in the right direction. Fast food restaurants‚ pay more than an average teenagers job‚ but there are downfalls to it. Etzioni has a few examples‚ to prove his claim. He believes there are
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Executive Summary As part of its ongoing efforts to improve access to health care in rural areas‚ General Medical Center is subsidizing the start-up and first year of operations of a new pediatric medicine practice‚ Kids R Kids Family Medicine. The business will be owned and managed by………………‚ as a sole proprietorship. ---------will be responsible for ensuring the general health of his patients and creating a viable and profitable business medical practice. Throughout the first year‚ -----------------will
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